When you’re considering a package redesign for your company, it’s important to consider internal factors and drivers for your packaging campaign. Things like budget and logistics are things you must take into consideration, otherwise your packaging change may end up losing you money and productivity. Just as important as your internal business needs are your external consumer needs.
Packaging trends are continually changing – keeping up with those trends are important for the success of your business.
Here are 3 consumer packaging preferences that you can’t overlook if you want your packaging to make an impact on your customers.
Packaging That Fits Your Customer Base
Packaging is more than just colour and design – it’s getting an in-depth look at who your customers are and tailoring your packaging to fit that customer base. It’s a good idea to do marketing research about what your consumer base wants and needs. That way you can specifically tailor your packaging to appeal to that customer group. For example, if a majority of your population are in the millennial age group, you don’t want to create packaging that is dated or that appeals to a primarily older crowd.
Check out what your competitors are doing with their product packaging. While you don’t want to simply copy what your successful competitors are doing, you can take tips and tricks from them and avoid mimicking packaging of your less successful competitors. Packaging can be used as an effective marketing and sales tool, so take the time to figure out just what your customers are looking for when it comes to packaging – that time and effort is sure to pay off in the end.
Environmentally Friendly Packaging
Being environmentally friendly is becoming more than a trend – for some consumers, it’s a necessity. There are plenty of customers out there that will make their final purchase decision based on whether or not the packaging is environmentally friendly. Using environmentally friendly packaging is more than just a smart business decision, it’s the right thing to do.
When your customers’ interests and wants are changing, it’s important to adapt and change accordingly. There’s a heavy focus on being environmentally friendly, and fortunately we have some cost-effective materials that are also environmentally friendly. Bang Packaging believes in being responsible and taking care of the environment, so we would love to help transition to an environmentally friendly packaging option.
Our final consumer packaging preference that you can’t overlook is packaging convenience – simply put, packaging has to be simple yet effective. It should provide the right amount of protection to the product without being overly difficult to open or re-seal. It has to be as functional and practical as it is fun to look at. Striking that nice balance is often easier said than done, especially if your consumer base has a wide range of customer types. What may be convenient for one customer may not be for another.
Packaging Is Important
As you can see, there are quite a few things to take into consideration when designing packaging for your products, and these are just the top 3 consumer preferences! It all comes down to listening to what your customers want and need. In the end, it’s your customers that are going to keep your business successful.
At Bang Packaging, we understand what makes packaging successful, and the steps that are necessary to effectively change and update existing packaging. Whether you’re looking for a minor change or a complete overhaul, our team of packaging experts are here for you.
Contact us today to find out more about what we can do for you and your business.