Having the right product packaging can translate to increased sales and brand recognition – some of the most successful companies in the world have gotten to where they are because of their unique and universally recognised packaging.
Here are 5 reasons how professional packaging can increase your sales.
Packaging Promotes Your Brand
Packaging is the first thing that your customers interact with when they’re introduced to your product – it’s important to put your best image forward. Creating packaging designs that are attractive and align with your brand is important not only to convert sales, but to increase brand recognition.
Effective packaging is a great marketing tool. By having your packaging available for a wide range of people to see, you’re able to effectively promote your brand and product, increasing your sales and profits.
Packaging is Informational
Just as packaging should be sleek and attractive, it also should be informative. Customers want to know information about the product that they’re buying. Draw them in with a unique package design and provide relevant information on the packaging itself.
If it’s a customer that’s new to your brand, you have the chance to let them know about your business and the products you sell. By creating short, informative copy and putting it on your package, you’re letting your customers know everything they need to know about your product.
Packaging is Recognisable
Some of the most recognisable brands in the world are also recognised by their unique packaging. For example, any iPhone user knows the iPhone packaging is sleek, simple, and minimalistic. That package design aligns with the Apple brand and is attractive to Apple customers.
By learning from some of the top companies in the world, you can begin to create packaging that will make your brand and products instantly recognisable.
Packaging Protects Your Product
Not only is packaging a great way to market your product and brand, but you can protect your products with effective and practical packaging. Secure packaging is important to your customers as well – if they’re buying a high-ticket item that has flimsy packaging, they may pass over that product for packaging that is more durable and stable. Protect your inventory and increase your sales by choosing packaging that will last.
Investing in sturdy packaging is well worth it – it tells your customers that you care about their experience and the product that you’re selling. By giving your customers the confidence that you’re focused on their satisfaction, you’re going to see an increase in your sales.
Packaging Can Relate to Your Customer
A great way to connect to your customer base is through your packaging design. Many companies solicit feedback on their packaging design and implement feedback into packaging redesigns. That is not only a great way to connect with your customer, but the let them in on your creative decision making. If customers are able to help select what the packaging looks like, they will be more likely to purchase that product.
What better way to increase sales than to let your customers help with the creative decision-making process!
The Packaging Experts
The Bang family has been creating effective and creative packaging solutions for over 30 years, and we are here for you and your products. From custom-made stationery to retail packaging and everything in between, our experts can help create packaging to increase your sales and customer loyalty.
We know what it takes to create successful packaging, and our experts can provide that for you. For more information on what we can do for you and your packaging needs, contact us today!