Product packaging can be a battlefield for any commercial enterprise. Any wrong step and you can completely blow your product out the window. You have to watch your step the whole way, as any mistake will impact how your product relates to your customers. It is critical that you seek to flesh out any issues or mistakes that could arise from this process.To help you avoid any of these problems, we have listed five of the worst product packaging mistakes you can make.
Mistake 1) Not Allowing Enough Time to Produce your Packaging
Many organizations plan their packaging requirements up to 6 months in advance. Engaging a manufacturer at EleventhHour creates various problems with getting the packaging produced in time for a delivery deadline. Custom manufacturing requires many processes which takes time, so plan ahead to be on time.
Mistake 2) Lack Of Critical Information On Packaging
Always provide the key information about your product and your company, including the finer details of the product, how to contact the company and more. There is nothing more frustrating for a customer to not find the crucial piece of information that they need. It might not be possible for you to put everything on the packaging, but the key pointers have to be there if you want to catch and keep your customers.
Mistake 3) The Incorrect Information
A cardinal sin of any company. If you display any wrong or mislead information, don’t just expect to lose customers by the dozen, expect contact from industry regulators.
Mistake 4) Ruining Your Product & Brand With Cheap Looking Materials
There is nothing worst than degrading your product by wrapping it up in cheap materials. So when it comes to your product, go all out with your packaging. Nothing kills the buzz more with customers than wanting to buy the yourhigh-quality product and seeing a cheap packaging cover. Pay that extra money to ensure that the materials of your packaging are of premium quality.
Mistake 5) When You Go Overboard With Packaging
Alright, this term might sound confusing, but what we’re talking about when too much packaging is used. When people buy products, they want to open it right away and not have their whole floored covered in papers, covers, and packaging material. Keep your packaging to a minimum so your customers can enjoy an engaging “opening experience”. With products that require extra protection, pay extra for the better material.
We hope that these tips have helped you with your product packaging. If you would like more help, then contact BangPackaging today. We will manufacture the perfect packaging for your product.