One of the most significant questions that companies have to answer when it comes to their packaging is: what materials should we use? There are a wide array of materials that companies use for their packaging, but it will vary depending on the product itself. Each product is different in its right and will require a different perspective.
To help you with your decision-making process, we have broken down the key variables that companies consider for choosing the materials for their product and packaging.
The Weight
The materials you choose will be significantly impacted by the weight of your product. Products that are small and light (like a book) will not require as much packaging as say, a box of wine. You might need stronger materials to provide your protect your product, while other products don’t expect that extra layer because they are strong enough on their own. How much your product weights will go a long way to determining how much packaging is needed – as well as the type of packaging required.
The Product Size
How large is your product? The bigger it is, the more packaging is required to cover it up. This is an essential factor to consider because it will have an impact on the material you need. You can get cheaper materials to cover your product, but do you want to cut back on the quality of your packaging? The size of your product will determine the type of material you will need for your product.
Your Budget
This all rounds back to what you can afford. Your budget – or what you want to allocate to your packaging – will determine the type of material you can provide for your product. Higher quality materials will cost more, but it will pay off about your customers. While cheaper materials will save you on your budget, will it give your customers the satisfaction they want?
Marketing Angle
What is your overall plan for your product? How you plan to represent your product to your customers will have a bearing on the material you choose. You have to look back and see what the overall goal of your product is to achieve (profits, new customers, more significant reach are just some of the reasons) and from there you can determine if the material suits the marketing goal.
When you combine all these factors, you will be able to decide which material works best for your product. Think smart and carefully because the material of your packaging will have a massive impact on your business’ operations. If you are ready to take your packaging to the manufacturing stage, then speak to Bang Packaging. We can help you with all your packaging and manufacturing needs today.