Printing Company and Product Information on Packaging: How Much is Too Much?

When you’re considering updating your product packaging, it’s important to think about the information that will be on your packaging.  It can be difficult to strike the right balance between too much information on your packaging and not enough. You want to provide enough information about the product to your customers without overwhelming them.  Here are some top tips to ensure you have the right amount of information on your packaging.

What to Include

There are some pieces of information that you should definitely include on your product packaging.  Aside from the obvious name of the product as well as your company name and logo, you should always include information on what the product is, how to use it, and how it can benefit the customer.

If your customer is looking at your product on the shelf and comparing it to competitor products, you need to have concise, relevant yet simple information right on the packaging that gives them all the information they need to make a purchasing decision.

What Not to Include

One of the biggest mistakes we see with new business packaging is including too much advertising or promotional content on product packaging.  Having too much promotional content on your product packaging can turn your customers away from purchasing your product.

While you should always include necessary product information for your customers, including unnecessary additional advertising content is not recommended – you should be confident in the quality of your product without needing additional advertisements on your packaging.

Safety Information

If you sell products that have the potential to be harmful if not used properly, you should always include important safety information on your product packaging to ensure your customers are aware of the potential risks of using your product incorrectly.

This is especially important for products with toxic chemicals.  Always clearly label your products to make it clear that there are harsh chemicals used in your product.  There are several labelling requirements set by the Department of Industry, Innovation, and Science that you should familiarise yourself with before designing your packaging.

Legal Requirements

When designing a label or other informational content for your packaging, you must always ensure that the information complies with the Competition and Consumer Act 2010.  This law was put in place to protect consumers and prevents false or misleading information to be printed on product packaging and labels.

It also regulates what information is required to be given to customers, including regulations for food products, country of origin for imported goods, and labelling products with chemicals, to name a few.  It’s important to follow all packaging and labelling regulations in order to avoid fines and penalties.

Using Packaging Strategically

New businesses often make the mistake of not utilising packaging as a powerful marketing tool.  If you’re not taking full advantage of your packaging for marketing, you’re potentially missing out on quite a few potential customers.  When you think of successful companies such as Amazon, you first might think of their shipping boxes. Everyone knows the simple Amazon label and can spot an Amazon box very easily.

Choosing Bang Packaging

When it comes to revamping your packaging to create that is more functional, stylish, and attractive, look no further than the manufacturing team at Bang Packaging.  We have years of experience creating high-end packaging solutions for a wide range of clients. Check out some of our projects to see how we can transform your business today.  Give us a call or send us an email to start your next packaging project.

5 Ways to Maximise the Effectiveness of Your Packaging

In today’s market, packaging is much more than just functional. Packaging is being strategically used to increase sales and boost brand awareness. If you’re only focused on creating packaging that is functional, you’re missing out on a big opportunity for your business. Here are five ways to maximise the effectiveness of your packaging and why it’s so important to do so.

Personalise It

Your customers care about the packaging of your products almost as much as the product itself.  Whether it’s the product packaging or shipping boxes, you need to come up with a unique design that is personal to your brand and image.

A great way to test if your packaging successful, think of your box as a separate product entirely – would you buy that box?  If so, you’re probably on the right track. Separating the product from the packaging can help you focus on effective packaging design.

An Unboxing Surprise

One of the best ways to up your packaging game is to add a surprise for your customers to find when they open the box.  If you’re shipping goods out directly to customers, it’s quite simple to put a handwritten note or small trinket in the box for them to find.

Your customers will definitely notice your extra effort when they pull a fun extra surprise out of the box.  Something small and personal can make all the difference when your customers think about their next purchase – by putting in some extra effort with fun surprises, you’ll notice more repeat customers.

Think of Your Brand

When you’re designing your custom packaging, whether it’s for product packaging or shipping materials, think about your overall brand and how you want your brand to be seen.  Your packaging is a powerful marketing tool not only to boost your brand image, but also to get it in front of as many potential customers as possible.

Material Choice is Important

An important factor that will certainly impact the outcome of your packaging is your material choice.  Customers will easily be able to tell if you choose a low-quality material, and it will make them think negatively about your brand.  While higher-quality materials can certainly cost more, they’re worth the additional investment.

Using better-quality cardboards and materials that add texture to your packaging is an excellent way to make your packaging stand out against your competition.  Whether your products are sitting on the shelves or you ship them directly to your customers, material choice can make all the difference with your customers.

Package With Care

Our last tip for maximising your packaging is to package your products with care.  The arrangement of your products in shipping boxes matters to your customers, and they’ll notice if the box is packed poorly.  Keeping your products arranged neatly in your shipping box is a simple way to show your customers that you care about their entire experience, from start to finish.

Not only will proper packaging keep your products looking neat, it will also keep them safe in transit.  By taking the time to secure your products in their shipping boxes, you’re ensuring that your products aren’t going to be broken during transit.  Nobody likes opening a package to find broken products, and your customers will appreciate that you took the time to secure their purchase.

As you can see, there are plenty of ways to maximise the effectiveness of your packaging.  From material choice to branding, packaging is an important part of your product. For more information on how you can use packaging as an effective marketing tool, contact the manufacturing team at Bang Packaging today.

5 Reasons to Manufacture Packaging in Australia

Local contact with expert advice.

The advantage of partnering with a professional manufacturer like Bang Packaging is that you have a dedicated account manager who can address your requirements or any questions in real time. Plus, the added advantage of visiting the factory and showroom.

Flexibility.

Dealing with a local manufacturer allows clients to discuss in detail what they require. Viewing & feeling samples of products, designs and materials make for a clearer understanding of what can be achieved.

 Time Saving.

Local production results in quicker production turnaround times meaning tight deadlines can be achieved, coupled with local or interstate transport the overall time and cost saving can become significant.

 Quality Control.

Pre-production samples give the client a clear understanding of what the finished product will function like, ‘Tweaks’ can be quickly addressed prior to mass production. Our expert manufacturing team has over 30 years’ experience and quality check at every stage of production to ensure you are getting what you paid for. As a local manufacturer, Bang Packaging gives every client a guarantee of quality.

Security.

Peace of mind knowing that your products will be of the highest standards, produced on time, while protecting your intellectual property is invaluable, so partnering with a professional local manufacturer like Bang Packaging makes good business sense.

Call us to discuss your next project or book time to view our comprehensive range of products in our showroom.