Packaging is something we don’t often think about until we need to sell or gift something. Whether designing a new product, marketing a new gadget for work purposes, or assembling gifts for an event, packaging can be confusing to decide on. It is sometimes overlooked and disregarded, but it is usually the first thing that draws in any onlooker and is the first thing any gift recipient will also see.
The fact is, you can go for packaging made from recycled materials or packaging that is recyclable. The box or packaging itself inevitably makes a statement before the contents.
Sometimes though, there are factors that will limit your choice. When packaging fresh produce, you need to ensure it does not become damaged in transit. If you have a tight budget, then you will also be limited on what you can allocate for the packaging.
Read on for some tips on how to decide on the perfect packaging for your product.
1. Cost
Cost is usually one of the most important factors in any business venture. You don’t want to invest more than you make back. While sometimes profit can take a little time to surface, making a loss isn’t something anyone wants to do if they can help it.
To this end, it can be helpful to work out your budget before you start looking for the right packaging. This will help you narrow down the options.
2. Recyclability
In a world which is becoming more and more conscious of the damage that is being done to the planet and the environment, consumers are looking for eco-friendly options. If this is something you feel your target consumer base is conscious of, it is worth making the effort and investment to draw in like-minded users.
Paper or cardboard are good recyclable options. Similarly, wood can also work for hefty and bulky items that may be prone to be damaged in transit.
3. Product type
Is your product fragile? Or is it fresh produce? If your product needs protecting then choosing the right material that will protect it is crucial. The last thing you want is for the item to end up on shop shelves looking damaged. Metal and hard plastic are all hardy options for the more protective type of packaging.
4. Aesthetics
Sometimes the way a product looks in the packaging is as important as the product itself. This can be the case for ornamental and showpieces in particular. For these types of products glass, in both the clear and coloured variety can be great options. Glass can, however, be expensive and also difficult to transport. It may require additional packaging to make sure it does not break, which will add to costs. Clear plastic is also an alternative for this type of packaging.
5. Size and shape
The size and shape of your product will have a bearing on what packaging is best. Larger items are generally more expensive to package. Unusual shapes also require more work in printing and assembling and so this will add to the cost too. The size and shape of your product will, therefore, have a bearing on your budget and overall cost and choice.
Summary
Cardboard to paper, and glass to plastic, there are many things you can consider when deciding on the packaging for your product. Whether you are looking for the cheap and practical or the pretty and protective, there are options for every need and budget.
At Bang Packaging, we offer a diverse range of quality packaging products to meet your individual needs. From stationery packaging to gift boxes, we custom manufacture premium products all around the year.
If you have a new product to launch, or are simply rebranding an existing product, we can manufacture something special for you. Get in touch to learn more about all the possibilities we have to offer to help you achieve your packaging goals.