In the world of packaging, there are many important factors that you have to consider when it comes to completing your design. But one might be more decisive than all the rest. And that is the product label.
Now the importance of product labels are clear: they describe a product and help it stand out from the rest of the competition. There are no “rules” applied to creating product labels (except alcohol), but there are few key guidelines you should follow if you want to design an engaging product label that leads you to more sales and a greater brand awareness.
Label Shape & Form
How your label is shaped will go a long way to drawing attention from your customers. You have to remember that your label represents your business, and is symbolic enough for it to be easily recognisable from other products.
Do you want your label to have that glossy finish or not? Laminating your label is a key point to consider as it will have an impact on how your customers perceive your product. It will draw attention and catch the yes, but is it what your customers want?
Before beginning the design process, it is a good idea to choose the product label’s material. Whatever your design, it ultimately needs to be in sync with your label material. Materials vary from high-quality to cheap, and what you choose will impact your client base. Always consider going for better quality, as packaging these days, is considered a key selling point for customers.
Graphic Or Images
There is always a limit in which you should put graphics and images on your packaging. Remember the adage that “a picture is worth 1,000 words”? Well, this is especially true on product labels. Nothing kills the buzz of a product more than having way too many graphics or images. Keep it simple and to the point. It will help
With fonts, you have to go for two things: a) make your font a representative of your business (example: sports labels have big bold fonts, while wine boxes have a classic font); and b) make sure your text is easily readable – both from a distance and from up close.You only have a few seconds to attract the attention of potential buyers, so your font must be easy to read at just a quick glance.
The colours you choose for your product label are going to influence the buyer’s purchasing decisions directly. You don’t just choose a colour; you have to select one that is going to be representative of your product and what it is trying to achieve. Think of Dove products – white colours because you get a purity when you use the product. The same logic applies to your product and colour choice.
We hope that these pointers will help you create a compelling product label. When the time comes to manufacture your packaging with your label, speak to Bang Packaging. We can help you with all your packaging manufacturing needs today.