Designing the packaging for your product isn’t about whacking on a label with fancy colours. It is a carefully thoughtful process where you have to consider several elements. But where to begin? As experts in manufacturing packaging for all sorts, we have provided you with a detailed account of what you should look for in your packaging design:
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The Information It Provides.
You might think that packaging is merely about “protection”, but it is also important in the information that it provides customers. Certain items, such as those containing alcoholic, medical or chemical components, need to be highlighted to the customer. Some of this is required by government law, but there is also the factor that the information provided can actually turn heads of clients and keep them coming back to your product. How you convey your information is important and this is tied in with how you market it (more on that below).
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The Convenience Of The Packaging.
Depending on your product, it is vitally important to find a packaging design, material and structure in which your customers can use it effectively. How your customers can open, use and manage the product inside the packaging is vital. When it comes to the designing the outlay for the packaging, it is essential that you consider all angles of your creation.
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The Materials That You Required.
The majority of products need that protection when it comes to packaging. Liquid products are a given and as are many electronic devices. So when it comes to items that need that extra layer of security, you should always look to high-quality materials for your protection. Some materials are stronger than others, while some are vital for the marketing of your product. You have to look at what is going to work for your product.
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The Marketing Factor.
One the key factors in your decision-making process. The materials you use, the colours, the layout, the simplicity of it – all of this accumulates into the marketing factor. How your packaging looks to your customers is what is going to make them buy it. You have to find a point of sale, maximise it with an effective design and then lay it on the design perfectly. This is a constantly evolving process, so what might work at first, won’t work in a few years’ time. Constant change is required if you are looking to continue selling your product.
These are all important factors to consider when it comes to designing and creating the packaging for your product. You need to take the time to think about what you want your product to stand for and in turn, what you want your packaging to look like. This can be confusing and difficult, but the experts here at Bang Packaging can help you. With over 30 years experience, we know what works and what doesn’t, so we can help you make the right decision when it comes to manufacturing your packaging.