Whether you’re a new business or you’re a seasoned entrepreneur, there will come a time when you need to re-assess your current packaging in order to develop a new strategy. As consumer trends change, so should product packaging. New styles, materials, and goals are often needed to grab the attention of new customers and even keep your existing customers around.
A packaging strategy can often be more difficult than it sounds because there’s a lot to consider in order to create a successful strategy. Not only should your packaging be functional, but it should also supplement other areas of your business and boost your brand image in the marketplace. Here’s what you should consider when you develop a packaging strategy.
Understand Your Market
Before you even start your initial packaging redesign, you need to fully understand your market. Each market and industry will typically have unique packaging trends that can dictate whether your packaging is successful or if it’s a wasted investment. Align your packaging with your business goals and objectives. Strategic analysis can help you see where your industry is headed in the future, allowing you to plan your packaging accordingly.
When you think about successful companies, whether local or international, many of them may be first recognized by their packaging. They are leaders in their industry because they have a recognized brand, often first seen by product packaging and marketing. Assess your current market and analyse trends and consumer behaviours to get a solid foundation on what a successful packaging strategy might look like.
Safety and Functionality
Next, you need to consider safety, both for your employees assembling your packaging as well as the consumers that will interact with your packaging. Safety is extremely important in both scenarios, and thorough assembly processes and packaging testing will keep your employees and consumers safe.
Packaging needs to be functional, otherwise it isn’t even serving its primary purpose. Consumers know when businesses cut corners to save money on packaging, and may actually push some customers away. Flimsy materials and poor designs are two major functionality flaws that your customers will certainly notice.
Set a budget for packaging and stick to it. It can be difficult to know just how much your packaging will cost, so we always recommend partnering with Bang Packaging for a personalized custom packaging quote. Sticking to your budget is extremely important, especially for small businesses.
Don’t be discouraged if your budget is lower than what you anticipated. There are plenty of designs and materials that you can choose to create high-quality packaging on a low budget. You shouldn’t have to sacrifice functional, durable, and effective packaging based on your budget.
Finally, your packaging is one of the most effective tools in your marketing toolkit, but is often underutilised by inexperienced marketers. Think of your packaging as a blank canvas to market your business. While the space on the packaging itself may be limited, the possibilities are truly endless.
Products sold in stores are seen by hundreds, potentially thousands of customers per day. Having the right marketing on your packaging can help convert casual shoppers into loyal customers. Partner with your marketing team or consult with a marketing expert to maximise the effectiveness of your packaging.
As you can see, there’s a lot to consider when redesigning your product packaging. The right strategy starts with the right partner, and when you choose Bang Packaging, you’re choosing a partner with years of experience in the custom packaging industry. We’ll work with you to understand your business, your products, and your overall goals to create a custom packaging strategy.
For more information on how we can help your business, or to set up an initial project consultation, contact the team at Bang Packaging today.