How to Use Packaging to Drive New Business & Repeat Customers

What’s the first thing that customers see when they approach your product in a store?  The packaging.

Packaging is a vastly underutilised marketing tool, and we can show you how your packaging can drive new business and repeat customers.  If you’re not using effective packaging, either in stores or when you’re shipping products to your customers, you’re missing out on the potential for massive customer growth.

If you’re interested in gaining new customers and creating repeat ones, read on to see how packaging can help you do just that.

Packaging Makes Your Brand Visible

Packaging is a really great marketing tool that many companies don’t capitalise on – when that happens, they’re throwing money away on packaging that is only functional.  It’s important to think of packaging as multi-functional.  Yes, it needs to protect your products, but it also needs to be eye-catching and effective as a marketing tool.

If you’re in the business of shipping out products, you may want to consider revamping your shipping boxes.  There are tons of opportunities for your box to be seen by potentially new customers.  Your box can be sitting outside of someone’s door, in their house, at their office, or even featured on social media.

That’s a great way to create something fun and unique that can draw in new customers that simply see your shipping box.  A simple and effective package design change can capitalise on those opportunities and draw in new customers for your business.

Great Packaging Creates Customer Loyalty

Let’s face it, there are plenty of consumers out there that make their purchase decision in the first few seconds of seeing the packaging – that’s why it’s so important to create an effective packaging campaign.  Not only does it generate new customers, it keeps your customers with you.  With eye-catching packaging, you’ll draw in customers that purchase your product and realise how great the product is.  That will keep them coming back for more and more.

When you think about companies with the most effective packaging, they’re probably some of the most successful companies out there.  Companies like Apple and Amazon are known for their packaging, and a lot of their customer loyalty can be attributed to their effective packaging designs.

Apple is known for their sleek, minimalist package design that touts their product as superior.  Amazon’s simple logo and international recognition makes their packaging successful – with countless Amazon shipments every year, their shipping packaging is seen by millions of people around the world every day.

Ways to Get Unique Packaging

The great news is that there are plenty of ways to get effective packaging for your business that don’t have to cost a fortune.  The best way to get unique packaging for your products is to order custom packaging – that’s where we come in!  At Bang Packaging, we specialise in transforming packaging for businesses to drive growth, revenue, and customer loyalty.  We also understand that every business has a budget, which is why we have a wide range of budget-friendly packaging options that will fit your exact needs.

Another great way to help your packaging stand out is with custom stickers or stamps.  These are very inexpensive options that allow you to create brand recognition on your packaging.  No matter what you need new packaging for, we can help find the best packaging solution to gain new customers and turn them into repeat customers.

We would love to help you on your next package redesign – from simple design changes to completely new packaging campaigns, the experts at Bang Packaging are here for you.

If you’re interested in growing your customer base and retaining loyal customers, contact one of our packaging experts today.

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