Why Exciting Packaging is Important, Even for the Least Glamorous of Companies

If you’re launching a new product, chances are you’ve thought of ways to make it stand out to your consumers.  An overwhelming number of new products fail year after year – people simply don’t want to take time to decide which is best.  The fast track to success is your product packaging.  Don’t spend another moment with dull and boring packaging!

In today’s world, a product’s packaging is as important as the product itself.  Some of the best products in the world are first recognised by the packaging.  When you think of companies like Apple, you might think first of their sleek, easily recognizable packaging.

Companies are often successful because of their package design.  We can help your brand be known not only for the quality of the product, but the quality of the packaging.  Here are a few reasons why exciting packaging is important no matter what your company is.

Packaging is Powerful

Packaging is the first thing that your customers interact with when they see your product – having eye-catching packaging is the difference between booming sales and a failing product.  It tells a story about your company and brand.  You don’t want to tell the wrong story.

There have been direct correlations between successful packaging and increased sales.  Consumers respond to well-designed packaging, so investing in packaging is an excellent business decision.  Your packaging is your chance to tell customers why you and your brand are different from the competition.

Our packaging solutions are powerful – we can also make your brand image powerful through our packaging designs!  Don’t let your brand go unnoticed due to poor packaging.  Let us take your company to the next level.

You Make More Money

Companies that have struggled with sales use a proven tactic to make up for the sales slump – they change their packaging.  Rather than spending countless hours and money revamping the product, boosting sales may be as simple as a packaging change.

Packaging that isn’t appealing has just as big of an impact on sales – recently, Australia passed legislation removing branding from cigarette packaging.  With bland packaging and health warnings directly on the box, Australia saw the largest smoking decline in over two decades.  That shows exactly how impactful packaging can be, both good packaging and poor packaging.

Communicate Your Message

No matter what industry you’re in, you have the opportunity to use your packaging to communicate your message to your customers.  From the technology industry to commercial and residential cleaning, your packaging promotes your message to potential consumers.

Many companies don’t take advantage of packaging opportunities – they use simple, bland packaging that isn’t appealing and isn’t specific to their brand.  If you’re in an industry that isn’t so glamorous, packaging may be a great way to get an edge up on the competition.  What better way to drive sales than sprucing up your packaging?

If you’ve never experimented with your product packaging as a way to increase sales and recognition, now may be the time!

Let Us Help

For over 30 years, we’ve been providing high-quality packaging solutions for countless businesses.  We understand what makes a great package and how to make our packaging options work for you.  From small individual packages to large custom orders, our team of experts can provide you with exactly what you need to make your product successful.

We also understand that every business has a budget – our goal is to provide the highest-quality packaging at competitive prices.  If you’re interested in revamping your product packaging and increasing your sales, contact us today for a free quote!

Packaging on a Budget – What You Need to Know

If you sell any kind of products to customers, then you realise that packaging is as important as the product itself.

Creating an enticing and visually attractive package can help persuade customers to buy your product – many consumers base their buying decisions on it being a ‘Gifting Experience’.  Effective packaging can turn one-time customers into repeat customers. Your products’ first impression’ is its packaging, so getting it right is important to make that product successful.

But what if you don’t have excess funds to spend on upping your packaging game?  We understand that not every budget has room to spend on elaborate packaging.

Fortunately, there are some tips and tricks that you can keep in mind to keep your costs down while still getting packaging that will attract a wide range of buyers.

Buy Bulk

Buying bulk drives down per-unit costs.  If you know you’re going to keep a consistent product line and brand message for a long time, buying in bulk makes commercial sense.

Rather than buying each package style as you need it, pre-purchasing in bulk can help with cost, allows you to have an on-hand supply of packaging as orders are fulfilled, and cuts down on delays.

Bulk purchasing also gives you room to scale your business quickly – the ability to package and display your products is the first step to having consumers purchase your product, and you can’t scale business quickly without an ample supply of attractive packaging.

Contact us today to see if buying bulk is a good option for your business needs.

Materials

Materials play a major factor in packaging and it’s costs – there are simply some materials that cost more than others, but that shouldn’t discourage you. As there are plenty of ways to make your packaging unique, appealing and cost effective.

From vinyl and polypropylene to specialty covering materials like bonded leathers, we have a wide range of materials to meet your stylistic and budget needs.  Our choice materials can help make your products stand out against the competition.

Let us help with all of your packaging needs.  Our packaging specialists can take your ideas and budget and make your dreams a reality – with the flexibility to utilise inexpensive yet elegant materials, we can keep your project on or under budget while still providing an excellent product and most importantly Consumer experience.

Trust Our Expertise

We are here to help with your every packaging need – our team of experts can have a one on one conversation with you about your goals, ideas, and budget, and make sure you’re involved in every step of the process.  We will create a clear plan and walk you through every step of the production process so you know you’re getting exactly what you want.

Packaging is becoming increasingly important in today’s marketplace, not only to attract buyers, but to create repeat customers.  Regardless of your budget and style, our team of experts can create a custom packaging plan that will exceed expectations.

Contact us today to see how we can meet your packaging needs!