How to Use Packaging to Drive New Business & Repeat Customers

What’s the first thing that customers see when they approach your product in a store?  The packaging.

Packaging is a vastly underutilised marketing tool, and we can show you how your packaging can drive new business and repeat customers.  If you’re not using effective packaging, either in stores or when you’re shipping products to your customers, you’re missing out on the potential for massive customer growth.

If you’re interested in gaining new customers and creating repeat ones, read on to see how packaging can help you do just that.

Packaging Makes Your Brand Visible

Packaging is a really great marketing tool that many companies don’t capitalise on – when that happens, they’re throwing money away on packaging that is only functional.  It’s important to think of packaging as multi-functional.  Yes, it needs to protect your products, but it also needs to be eye-catching and effective as a marketing tool.

If you’re in the business of shipping out products, you may want to consider revamping your shipping boxes.  There are tons of opportunities for your box to be seen by potentially new customers.  Your box can be sitting outside of someone’s door, in their house, at their office, or even featured on social media.

That’s a great way to create something fun and unique that can draw in new customers that simply see your shipping box.  A simple and effective package design change can capitalise on those opportunities and draw in new customers for your business.

Great Packaging Creates Customer Loyalty

Let’s face it, there are plenty of consumers out there that make their purchase decision in the first few seconds of seeing the packaging – that’s why it’s so important to create an effective packaging campaign.  Not only does it generate new customers, it keeps your customers with you.  With eye-catching packaging, you’ll draw in customers that purchase your product and realise how great the product is.  That will keep them coming back for more and more.

When you think about companies with the most effective packaging, they’re probably some of the most successful companies out there.  Companies like Apple and Amazon are known for their packaging, and a lot of their customer loyalty can be attributed to their effective packaging designs.

Apple is known for their sleek, minimalist package design that touts their product as superior.  Amazon’s simple logo and international recognition makes their packaging successful – with countless Amazon shipments every year, their shipping packaging is seen by millions of people around the world every day.

Ways to Get Unique Packaging

The great news is that there are plenty of ways to get effective packaging for your business that don’t have to cost a fortune.  The best way to get unique packaging for your products is to order custom packaging – that’s where we come in!  At Bang Packaging, we specialise in transforming packaging for businesses to drive growth, revenue, and customer loyalty.  We also understand that every business has a budget, which is why we have a wide range of budget-friendly packaging options that will fit your exact needs.

Another great way to help your packaging stand out is with custom stickers or stamps.  These are very inexpensive options that allow you to create brand recognition on your packaging.  No matter what you need new packaging for, we can help find the best packaging solution to gain new customers and turn them into repeat customers.

We would love to help you on your next package redesign – from simple design changes to completely new packaging campaigns, the experts at Bang Packaging are here for you.

If you’re interested in growing your customer base and retaining loyal customers, contact one of our packaging experts today.

3 Consumer Packaging Preferences You Can’t Overlook

When you’re considering a package redesign for your company, it’s important to consider internal factors and drivers for your packaging campaign. Things like budget and logistics are things you must take into consideration, otherwise your packaging change may end up losing you money and productivity. Just as important as your internal business needs are your external consumer needs.

Packaging trends are continually changing – keeping up with those trends are important for the success of your business.

Here are 3 consumer packaging preferences that you can’t overlook if you want your packaging to make an impact on your customers.

Packaging That Fits Your Customer Base

Packaging is more than just colour and design – it’s getting an in-depth look at who your customers are and tailoring your packaging to fit that customer base. It’s a good idea to do marketing research about what your consumer base wants and needs. That way you can specifically tailor your packaging to appeal to that customer group. For example, if a majority of your population are in the millennial age group, you don’t want to create packaging that is dated or that appeals to a primarily older crowd.

Check out what your competitors are doing with their product packaging. While you don’t want to simply copy what your successful competitors are doing, you can take tips and tricks from them and avoid mimicking packaging of your less successful competitors. Packaging can be used as an effective marketing and sales tool, so take the time to figure out just what your customers are looking for when it comes to packaging – that time and effort is sure to pay off in the end.

Environmentally Friendly Packaging

Being environmentally friendly is becoming more than a trend – for some consumers, it’s a necessity. There are plenty of customers out there that will make their final purchase decision based on whether or not the packaging is environmentally friendly. Using environmentally friendly packaging is more than just a smart business decision, it’s the right thing to do.

When your customers’ interests and wants are changing, it’s important to adapt and change accordingly. There’s a heavy focus on being environmentally friendly, and fortunately we have some cost-effective materials that are also environmentally friendly. Bang Packaging believes in being responsible and taking care of the environment, so we would love to help transition to an environmentally friendly packaging option.

Convenience

Our final consumer packaging preference that you can’t overlook is packaging convenience – simply put, packaging has to be simple yet effective. It should provide the right amount of protection to the product without being overly difficult to open or re-seal. It has to be as functional and practical as it is fun to look at. Striking that nice balance is often easier said than done, especially if your consumer base has a wide range of customer types. What may be convenient for one customer may not be for another.

Packaging Is Important

As you can see, there are quite a few things to take into consideration when designing packaging for your products, and these are just the top 3 consumer preferences! It all comes down to listening to what your customers want and need. In the end, it’s your customers that are going to keep your business successful.

At Bang Packaging, we understand what makes packaging successful, and the steps that are necessary to effectively change and update existing packaging. Whether you’re looking for a minor change or a complete overhaul, our team of packaging experts are here for you.

Contact us today to find out more about what we can do for you and your business.

5 Reasons Professional Packaging Can Increase Your Sales

Having the right product packaging can translate to increased sales and brand recognition – some of the most successful companies in the world have gotten to where they are because of their unique and universally recognised packaging.

Here are 5 reasons how professional packaging can increase your sales.

Packaging Promotes Your Brand

Packaging is the first thing that your customers interact with when they’re introduced to your product – it’s important to put your best image forward.  Creating packaging designs that are attractive and align with your brand is important not only to convert sales, but to increase brand recognition.

Effective packaging is a great marketing tool.  By having your packaging available for a wide range of people to see, you’re able to effectively promote your brand and product, increasing your sales and profits.

Packaging is Informational

Just as packaging should be sleek and attractive, it also should be informative.  Customers want to know information about the product that they’re buying.  Draw them in with a unique package design and provide relevant information on the packaging itself.

If it’s a customer that’s new to your brand, you have the chance to let them know about your business and the products you sell.  By creating short, informative copy and putting it on your package, you’re letting your customers know everything they need to know about your product.

Packaging is Recognisable

Some of the most recognisable brands in the world are also recognised by their unique packaging.  For example, any iPhone user knows the iPhone packaging is sleek, simple, and minimalistic.  That package design aligns with the Apple brand and is attractive to Apple customers.

By learning from some of the top companies in the world, you can begin to create packaging that will make your brand and products instantly recognisable.

Packaging Protects Your Product

Not only is packaging a great way to market your product and brand, but you can protect your products with effective and practical packaging.  Secure packaging is important to your customers as well – if they’re buying a high-ticket item that has flimsy packaging, they may pass over that product for packaging that is more durable and stable.  Protect your inventory and increase your sales by choosing packaging that will last.

Investing in sturdy packaging is well worth it – it tells your customers that you care about their experience and the product that you’re selling.  By giving your customers the confidence that you’re focused on their satisfaction, you’re going to see an increase in your sales.

Packaging Can Relate to Your Customer

A great way to connect to your customer base is through your packaging design.  Many companies solicit feedback on their packaging design and implement feedback into packaging redesigns.  That is not only a great way to connect with your customer, but the let them in on your creative decision making.  If customers are able to help select what the packaging looks like, they will be more likely to purchase that product.

What better way to increase sales than to let your customers help with the creative decision-making process!

The Packaging Experts

The Bang family has been creating effective and creative packaging solutions for over 30 years, and we are here for you and your products.  From custom-made stationery to retail packaging and everything in between, our experts can help create packaging to increase your sales and customer loyalty.

We know what it takes to create successful packaging, and our experts can provide that for you.  For more information on what we can do for you and your packaging needs, contact us today!

Why Exciting Packaging is Important, Even for the Least Glamorous of Companies

If you’re launching a new product, chances are you’ve thought of ways to make it stand out to your consumers.  An overwhelming number of new products fail year after year – people simply don’t want to take time to decide which is best.  The fast track to success is your product packaging.  Don’t spend another moment with dull and boring packaging!

In today’s world, a product’s packaging is as important as the product itself.  Some of the best products in the world are first recognised by the packaging.  When you think of companies like Apple, you might think first of their sleek, easily recognizable packaging.

Companies are often successful because of their package design.  We can help your brand be known not only for the quality of the product, but the quality of the packaging.  Here are a few reasons why exciting packaging is important no matter what your company is.

Packaging is Powerful

Packaging is the first thing that your customers interact with when they see your product – having eye-catching packaging is the difference between booming sales and a failing product.  It tells a story about your company and brand.  You don’t want to tell the wrong story.

There have been direct correlations between successful packaging and increased sales.  Consumers respond to well-designed packaging, so investing in packaging is an excellent business decision.  Your packaging is your chance to tell customers why you and your brand are different from the competition.

Our packaging solutions are powerful – we can also make your brand image powerful through our packaging designs!  Don’t let your brand go unnoticed due to poor packaging.  Let us take your company to the next level.

You Make More Money

Companies that have struggled with sales use a proven tactic to make up for the sales slump – they change their packaging.  Rather than spending countless hours and money revamping the product, boosting sales may be as simple as a packaging change.

Packaging that isn’t appealing has just as big of an impact on sales – recently, Australia passed legislation removing branding from cigarette packaging.  With bland packaging and health warnings directly on the box, Australia saw the largest smoking decline in over two decades.  That shows exactly how impactful packaging can be, both good packaging and poor packaging.

Communicate Your Message

No matter what industry you’re in, you have the opportunity to use your packaging to communicate your message to your customers.  From the technology industry to commercial and residential cleaning, your packaging promotes your message to potential consumers.

Many companies don’t take advantage of packaging opportunities – they use simple, bland packaging that isn’t appealing and isn’t specific to their brand.  If you’re in an industry that isn’t so glamorous, packaging may be a great way to get an edge up on the competition.  What better way to drive sales than sprucing up your packaging?

If you’ve never experimented with your product packaging as a way to increase sales and recognition, now may be the time!

Let Us Help

For over 30 years, we’ve been providing high-quality packaging solutions for countless businesses.  We understand what makes a great package and how to make our packaging options work for you.  From small individual packages to large custom orders, our team of experts can provide you with exactly what you need to make your product successful.

We also understand that every business has a budget – our goal is to provide the highest-quality packaging at competitive prices.  If you’re interested in revamping your product packaging and increasing your sales, contact us today for a free quote!

Why Custom Packaging is Important for Online Businesses

If your business does not have a shop front, you may not consider the impact of packaging design. Shelf recognition is not your top priority. You are probably more focused on selling a quality product than putting it in a flashy box that consumers will be drawn to.

But just because your items are not being sold in a physical store does not mean that your packaging considerations should fly out the window. If anything, product packaging is even more important for online retailers than for physical shops because retail packaging is the very first way you make an impression on new customers.

Presentation

What’s even better than receiving a package in the mail? Discovering once you open that package that it’s filled with a beautifully branded product. When you prioritise premium packaging, you create a luxurious experience for your customers (and that is how they will remember your brand). An example of a luxury feeling can be seen in wine stores through high end wooden wine boxes or even necessities like the I-phone box that has a silk feel to it, connecting the user with the sleek phone.

Whether you deck out your product with your custom-designed logo, ensure that the packaging material matches the colour scheme of your company or simply deliver in an extra sturdy box, a custom packaging design is a sure-fire way to leave a lasting impact.

Protection

That being said, presentation is not the only reason why high quality product packaging is important for online businesses. When shipping goods domestically or internationally, they can experience damage and distress. Choosing the proper packaging for your product is an important way to protect your items during transit.

If you sell breakables such as liquor or perfume or perishables like food items, this is even more relevant. A durable, rigid packaging option will likely be best, as it will protect the contents inside even when under pressure. In this case, PVC or aluminium packaging material is optimal. Depending on the nature of the goods, polypropylene or cardboard may also be appropriate.

Personalisation

The final primary reason why online retailers can benefit from customised packaging is because this option allows them freedom of design. When you work with a specialty packaging manufacturer, you have the opportunity to cater your packaging to your business’ specific needs. Many online shops sell goods that way because the products lend themselves better to virtual markets than to physical retail spaces. (This may be because products are too big, too bulky, too niche or too expensive to stock in-store).

For the specialty shop that doesn’t fit neatly into any retail category, specialty packaging is highly appropriate. A personalised packaging experience allows you to create dynamic packaging to suit any product of any shape, size or constitution.

If these reasons were enough to convince you that customised product packaging is right for your online business, Bang Packaging has got what you need. We work with a range of commercial clients to design packaging especially suited for them, and we can help you too.

Contact us today to enquire about how we can best meet your needs!

Can You Recycle It? Determining the Reusability of Common Packaging Materials

At Bang Packaging, we take it upon ourselves to ensure environmental responsibility with every packaging product we manufacture. But that does not mean that other companies do the same. Although you can recycle and/or repurpose every single one of our packaging products, there are some materials you cannot do so with.

In order to limit the amount of waste you are sending to the bin, it pays to do some research before buying a product to see how easily recyclable their packaging is. We’ve compiled a list of the most common packaging products in Australia along with whether or not these materials can be recycled.*

*We are working within the framework of general recycling guidelines within Australia. If you live elsewhere, please consult with your local council.

Paper and Cardboard- Paper products are one of the best packaging materials because they are durable yet easily recyclable. They can be reused for new paper products or compressed into fibreboard.

Soft Plastic and PVC (Vinyl)- Despite commonly held belief, soft plastics like those used for chip or newspaper bags can be recycled in Australia. However, they typically cannot be recycled out of home. Instead, they must be taken to a soft plastic recycling facility (often found at such companies like Amcor Plastics or Cryogrind). These companies grind the soft plastics into harder pallets that are then reused in harder rigid plastic products.

Hard Plastic- Hard plastic packaging (like PVC and polypropylene) can potentially be reused if you don’t have to cut through it to get to the product inside. However, it is also traditionally recyclable and can be used for a variety of products, from garden hoses to outdoor furniture. Polypropylene is highly recyclable and can be reused in high grade polypropylene packaging.

Polystyrene (styrofoam)- This material cannot usually be recycled, and is best to be avoided. If you do happen to collect an excessive amount of it, it might be worth consulting with a specialty company who specifically recycles polystyrene.

Tin- Tin can be recycled, although tins that contained food items should be rinsed out first. Tin packaging is also a great item to repurpose. Tin canisters can be used for pot plants, as pencil or kitchen utensil holders or for storage. Tin boxes with lids make great jewelry storage, secondhand gift boxes or can even be nice as decoration (especially if they have an attractive design).

As you can see, most widely used packaging materials can be recycled in one way or another, but some are obviously easier to manage than others.

If you never want to worry about the recyclability of your own product packaging, then rely upon our products for an earth-conscious choice. And if you are a consumer looking to reduce your impact on the earth, consider the list above and make your purchasing decision accordingly.

Five Of The Worst Retail Packaging Mistakes You Could Make

Product packaging can be a battlefield for any commercial enterprise. Any wrong step and you can completely blow your product out the window. You have to watch your step the whole way, as any mistake will impact how your product relates to your customers. It is critical that you seek to flesh out any issues or mistakes that could arise from this process.To help you avoid any of these problems, we have listed five of the worst product packaging mistakes you can make. Read More…

How Colours Impact Your Packaging

How big of a factor does colour influence your packaging? The answer: massively.

From the eyes of a consumer, the colour or your packaging can greatly, or gravely, impact the decision to purchase your product over your competitors. This is why you have to take great care and conduct thorough research into deciding which colour best reflects your company and your product.

Read More…