The Value of Bespoke Packaging for Your Brand

In today’s instant-gratification world, you only have seconds to grab your customers attention and make them want to buy your product. How can you do that? With unique and functional packaging that stands out from your competitors and promotes your brand. Through high-end bespoke packaging, you can display and promote your brand to the fullest. Whether it’s in stores or online, customers react to packaging, so coming up with a successful packaging campaign is crucial for the success of your inventory. Here’s why we know bespoke packaging is great for your brand.

Promote Your Brand Image

When you’re designing packaging for your items, you need to consider your target market as well as the brand image you want to promote. It’s important to have professionally designed, functional packaging that aligns with your brand image and vision. Invest in higher-quality materials to use your packaging as an effective marketing tool.

Striking the balance between functionality and style can be tough – some packages are all function and no style, while some focus too much on style and not enough on functionality. The first thing the customer sees in the store is the packaging, so understanding your target marketing and customising the packaging to attract that market is going to do wonders not only for your sales, but for your brand image. Packaging can very easily turn a one-time shopper into a repeat customer.

Convert More Sales

As we mentioned before, today’s customer is an impulse-buyer – what gets you the sale over your competitor is often the packaging. It’s the first thing the customer sees and interacts with when they approach your product at the store. By investing in quality materials that are both durable and stylish, you’re going to notice an increase in your sales.

Customers are going to pick up your products to inspect the package. It needs to be functional while appealing to your target audience. Many companies go so far as a specific texture for their packaging, which your customers will definitely notice. A lot of the buying decision is rested on the packaging. Packaging can create an emotional connection to the product, which increases the likelihood of a consumer purchasing that product.

When you think about some of the most successful companies in the world, you may first think of their packaging. Whether it’s strong brand recognition through logos on packages like Amazon, or texture and colour palettes like Apple’s phone packaging, having the right package for your product can make all the difference for the success of your company.

Customers Notice

When you improve your packaging, your customers are going to notice, which means more loyal customers and improved revenues. By investing in quality packaging, you’re letting your customers know that you’re thinking about them. Whether it’s improved functionality or a better colour scheme, even the slightest changes can go a long way. It shows your customers that you’re serious about your business and that you’re noticing what your customers are interested in.

Choosing the Right Packaging Company

Choosing the right packaging company is one of the most important decisions to make in your packaging journey. At Bang Packaging, we have over three decades of packaging experience – we understand the latest trends in packaging and just how to improve your place in today’s competitive market. Packaging is an incredibly important marketing tool that many companies simply overlook. With Bang Packaging, you’re taking advantage of one of the best marketing tools available.

We’d love to help you realise improved brand recognition and better revenues, and we know the best way to do that is through bespoke packaging. Check out our blog for more packaging tips and tricks.

Presentation Packaging – Custom Gift Boxes for All Occasions

No matter what the occasion, special gifts require special packaging.  While many people turn to basic wrapping paper, why not consider stepping up your packaging with custom gift boxes? Wrapping paper and other traditional packaging like gift bags can be wasteful and boring – not to mention it can be difficult to expertly wrap a gift!  A custom gift box is a great way to go that extra step for someone special in your life and even helps reduce wasted materials, which is a win-win for everyone.

Presentation is Key

When giving a gift, a lot of people don’t think about the presentation of the gift – if not presented well, even the most meaningful gift can come across as less special than it really is.  By taking the time to create a unique and meaningful presentation, like through a custom gift box, you’re really showing how much you care. The gift is often so much more than the gift itself.

Hastily wrapping a present or throwing it in a gift bag gives the impression that the gift was a last-minute afterthought.  Is that how you want your gift to be perceived? A simple yet meaningful way to add something special to the gift you’re giving is through a custom gift box.  It’s showing that you’ve taken time and careful consideration into the gift, which is meaningful for everyone.

Promote Your Brand

From a business perspective, a custom gift box is a fantastic way to easily and effectively promote your brand.  Whether it’s a gift box for customers, investors, or employees, there’s a great opportunity to promote your brand image by opting for a custom gift box. Packaging is an underutilized marketing tool, and implementing your brand and image into gift boxes adds another layer of effective marketing to your playbook.

If your gift boxes are for external customers or investors, you’re taking the time to show them how much you care about them and their business.  After all, without customers, there would be no business – it’s important to regularly let your customers know how much you care about them, and the subtle gestures like custom gift boxes will go a long way.

Any Occasion

The great part about a Bang Packaging custom gift box is that we can create beautiful custom gift boxes for all occasions.  Whether it’s a birthday, wedding, family gathering, or corporate event, we have just what you need to make your gifts stand out.  Getting in the habit of creating custom gift boxes for all the special moments in your life is a great way to improve the gifts that you’re giving.  No matter what the occasion, people are going to notice the extra effort when you choose a custom gift box.

Any Style

Custom gift boxes give you the freedom to make it your own – from small to large gifts, custom gift boxes allow you to create something special.  There are tons of styles, colours, and finishes to choose from, so you can be sure that you’ll find exactly what you need. What better way to turn your next event into an extraordinary one. 

The team at Bang Packaging would love to help with your next custom gift box project.  From the initial design concept to the package delivery and beyond, Bang Packaging is your partner for any of your custom gift box needs.  We understand the importance of a custom gift box, and we want to help make your next event a special one.

Check out our styles and finishes online to get started on your next custom gift box today