How to Use Packaging to Drive New Business & Repeat Customers

What’s the first thing that customers see when they approach your product in a store?  The packaging.

Packaging is a vastly underutilised marketing tool, and we can show you how your packaging can drive new business and repeat customers.  If you’re not using effective packaging, either in stores or when you’re shipping products to your customers, you’re missing out on the potential for massive customer growth.

If you’re interested in gaining new customers and creating repeat ones, read on to see how packaging can help you do just that.

Packaging Makes Your Brand Visible

Packaging is a really great marketing tool that many companies don’t capitalise on – when that happens, they’re throwing money away on packaging that is only functional.  It’s important to think of packaging as multi-functional.  Yes, it needs to protect your products, but it also needs to be eye-catching and effective as a marketing tool.

If you’re in the business of shipping out products, you may want to consider revamping your shipping boxes.  There are tons of opportunities for your box to be seen by potentially new customers.  Your box can be sitting outside of someone’s door, in their house, at their office, or even featured on social media.

That’s a great way to create something fun and unique that can draw in new customers that simply see your shipping box.  A simple and effective package design change can capitalise on those opportunities and draw in new customers for your business.

Great Packaging Creates Customer Loyalty

Let’s face it, there are plenty of consumers out there that make their purchase decision in the first few seconds of seeing the packaging – that’s why it’s so important to create an effective packaging campaign.  Not only does it generate new customers, it keeps your customers with you.  With eye-catching packaging, you’ll draw in customers that purchase your product and realise how great the product is.  That will keep them coming back for more and more.

When you think about companies with the most effective packaging, they’re probably some of the most successful companies out there.  Companies like Apple and Amazon are known for their packaging, and a lot of their customer loyalty can be attributed to their effective packaging designs.

Apple is known for their sleek, minimalist package design that touts their product as superior.  Amazon’s simple logo and international recognition makes their packaging successful – with countless Amazon shipments every year, their shipping packaging is seen by millions of people around the world every day.

Ways to Get Unique Packaging

The great news is that there are plenty of ways to get effective packaging for your business that don’t have to cost a fortune.  The best way to get unique packaging for your products is to order custom packaging – that’s where we come in!  At Bang Packaging, we specialise in transforming packaging for businesses to drive growth, revenue, and customer loyalty.  We also understand that every business has a budget, which is why we have a wide range of budget-friendly packaging options that will fit your exact needs.

Another great way to help your packaging stand out is with custom stickers or stamps.  These are very inexpensive options that allow you to create brand recognition on your packaging.  No matter what you need new packaging for, we can help find the best packaging solution to gain new customers and turn them into repeat customers.

We would love to help you on your next package redesign – from simple design changes to completely new packaging campaigns, the experts at Bang Packaging are here for you.

If you’re interested in growing your customer base and retaining loyal customers, contact one of our packaging experts today.

3 Consumer Packaging Preferences You Can’t Overlook

When you’re considering a package redesign for your company, it’s important to consider internal factors and drivers for your packaging campaign. Things like budget and logistics are things you must take into consideration, otherwise your packaging change may end up losing you money and productivity. Just as important as your internal business needs are your external consumer needs.

Packaging trends are continually changing – keeping up with those trends are important for the success of your business.

Here are 3 consumer packaging preferences that you can’t overlook if you want your packaging to make an impact on your customers.

Packaging That Fits Your Customer Base

Packaging is more than just colour and design – it’s getting an in-depth look at who your customers are and tailoring your packaging to fit that customer base. It’s a good idea to do marketing research about what your consumer base wants and needs. That way you can specifically tailor your packaging to appeal to that customer group. For example, if a majority of your population are in the millennial age group, you don’t want to create packaging that is dated or that appeals to a primarily older crowd.

Check out what your competitors are doing with their product packaging. While you don’t want to simply copy what your successful competitors are doing, you can take tips and tricks from them and avoid mimicking packaging of your less successful competitors. Packaging can be used as an effective marketing and sales tool, so take the time to figure out just what your customers are looking for when it comes to packaging – that time and effort is sure to pay off in the end.

Environmentally Friendly Packaging

Being environmentally friendly is becoming more than a trend – for some consumers, it’s a necessity. There are plenty of customers out there that will make their final purchase decision based on whether or not the packaging is environmentally friendly. Using environmentally friendly packaging is more than just a smart business decision, it’s the right thing to do.

When your customers’ interests and wants are changing, it’s important to adapt and change accordingly. There’s a heavy focus on being environmentally friendly, and fortunately we have some cost-effective materials that are also environmentally friendly. Bang Packaging believes in being responsible and taking care of the environment, so we would love to help transition to an environmentally friendly packaging option.

Convenience

Our final consumer packaging preference that you can’t overlook is packaging convenience – simply put, packaging has to be simple yet effective. It should provide the right amount of protection to the product without being overly difficult to open or re-seal. It has to be as functional and practical as it is fun to look at. Striking that nice balance is often easier said than done, especially if your consumer base has a wide range of customer types. What may be convenient for one customer may not be for another.

Packaging Is Important

As you can see, there are quite a few things to take into consideration when designing packaging for your products, and these are just the top 3 consumer preferences! It all comes down to listening to what your customers want and need. In the end, it’s your customers that are going to keep your business successful.

At Bang Packaging, we understand what makes packaging successful, and the steps that are necessary to effectively change and update existing packaging. Whether you’re looking for a minor change or a complete overhaul, our team of packaging experts are here for you.

Contact us today to find out more about what we can do for you and your business.