Why Custom Packaging is Important for Online Businesses

If your business does not have a shop front, you may not consider the impact of packaging design. Shelf recognition is not your top priority. You are probably more focused on selling a quality product than putting it in a flashy box that consumers will be drawn to.

But just because your items are not being sold in a physical store does not mean that your packaging considerations should fly out the window. If anything, product packaging is even more important for online retailers than for physical shops because retail packaging is the very first way you make an impression on new customers.

Presentation

What’s even better than receiving a package in the mail? Discovering once you open that package that it’s filled with a beautifully branded product. When you prioritise premium packaging, you create a luxurious experience for your customers (and that is how they will remember your brand). An example of a luxury feeling can be seen in wine stores through high end wooden wine boxes or even necessities like the I-phone box that has a silk feel to it, connecting the user with the sleek phone.

Whether you deck out your product with your custom-designed logo, ensure that the packaging material matches the colour scheme of your company or simply deliver in an extra sturdy box, a custom packaging design is a sure-fire way to leave a lasting impact.

Protection

That being said, presentation is not the only reason why high quality product packaging is important for online businesses. When shipping goods domestically or internationally, they can experience damage and distress. Choosing the proper packaging for your product is an important way to protect your items during transit.

If you sell breakables such as liquor or perfume or perishables like food items, this is even more relevant. A durable, rigid packaging option will likely be best, as it will protect the contents inside even when under pressure. In this case, PVC or aluminium packaging material is optimal. Depending on the nature of the goods, polypropylene or cardboard may also be appropriate.

Personalisation

The final primary reason why online retailers can benefit from customised packaging is because this option allows them freedom of design. When you work with a specialty packaging manufacturer, you have the opportunity to cater your packaging to your business’ specific needs. Many online shops sell goods that way because the products lend themselves better to virtual markets than to physical retail spaces. (This may be because products are too big, too bulky, too niche or too expensive to stock in-store).

For the specialty shop that doesn’t fit neatly into any retail category, specialty packaging is highly appropriate. A personalised packaging experience allows you to create dynamic packaging to suit any product of any shape, size or constitution.

If these reasons were enough to convince you that customised product packaging is right for your online business, Bang Packaging has got what you need. We work with a range of commercial clients to design packaging especially suited for them, and we can help you too.

Contact us today to enquire about how we can best meet your needs!

Can You Recycle It? Determining the Reusability of Common Packaging Materials

At Bang Packaging, we take it upon ourselves to ensure environmental responsibility with every packaging product we manufacture. But that does not mean that other companies do the same. Although you can recycle and/or repurpose every single one of our packaging products, there are some materials you cannot do so with.

In order to limit the amount of waste you are sending to the bin, it pays to do some research before buying a product to see how easily recyclable their packaging is. We’ve compiled a list of the most common packaging products in Australia along with whether or not these materials can be recycled.*

*We are working within the framework of general recycling guidelines within Australia. If you live elsewhere, please consult with your local council.

Paper and Cardboard- Paper products are one of the best packaging materials because they are durable yet easily recyclable. They can be reused for new paper products or compressed into fibreboard.

Soft Plastic and PVC (Vinyl)- Despite commonly held belief, soft plastics like those used for chip or newspaper bags can be recycled in Australia. However, they typically cannot be recycled out of home. Instead, they must be taken to a soft plastic recycling facility (often found at such companies like Amcor Plastics or Cryogrind). These companies grind the soft plastics into harder pallets that are then reused in harder rigid plastic products.

Hard Plastic- Hard plastic packaging (like PVC and polypropylene) can potentially be reused if you don’t have to cut through it to get to the product inside. However, it is also traditionally recyclable and can be used for a variety of products, from garden hoses to outdoor furniture. Polypropylene is highly recyclable and can be reused in high grade polypropylene packaging.

Polystyrene (styrofoam)- This material cannot usually be recycled, and is best to be avoided. If you do happen to collect an excessive amount of it, it might be worth consulting with a specialty company who specifically recycles polystyrene.

Tin- Tin can be recycled, although tins that contained food items should be rinsed out first. Tin packaging is also a great item to repurpose. Tin canisters can be used for pot plants, as pencil or kitchen utensil holders or for storage. Tin boxes with lids make great jewelry storage, secondhand gift boxes or can even be nice as decoration (especially if they have an attractive design).

As you can see, most widely used packaging materials can be recycled in one way or another, but some are obviously easier to manage than others.

If you never want to worry about the recyclability of your own product packaging, then rely upon our products for an earth-conscious choice. And if you are a consumer looking to reduce your impact on the earth, consider the list above and make your purchasing decision accordingly.