We all know one thing: the wine industry is a brutal battlefield. Every year, new wines are hitting the shelves, and it’s becoming harder to stand out from the pack. This makes the packaging of your wine boxes more important than ever. You have to be unique from your competition, but at the same time, represent your business in the most honest way possible. A tricky task to handle, but not impossible. We have four pointers that can make your wine box more engaging to your customers.
When was the last time you thought about your product packaging and the unboxing experience that comes with it? Probably never is the answer. Well, you aren’t the only business to do so. But these days, merely packaging your product isn’t enough. The way marketing has changed, how consumer habits have shifted means more is needed to keep customers attached to your brand. You need to deliver a complete brand encounter that extends beyond the product itself and creates a whole new experience.