Why Custom Packaging is Important for Online Businesses

If your business does not have a shop front, you may not consider the impact of packaging design. Shelf recognition is not your top priority. You are probably more focused on selling a quality product than putting it in a flashy box that consumers will be drawn to.

But just because your items are not being sold in a physical store does not mean that your packaging considerations should fly out the window. If anything, product packaging is even more important for online retailers than for physical shops because retail packaging is the very first way you make an impression on new customers.

Presentation

What’s even better than receiving a package in the mail? Discovering once you open that package that it’s filled with a beautifully branded product. When you prioritise premium packaging, you create a luxurious experience for your customers (and that is how they will remember your brand). An example of a luxury feeling can be seen in wine stores through high end wooden wine boxes or even necessities like the I-phone box that has a silk feel to it, connecting the user with the sleek phone.

Whether you deck out your product with your custom-designed logo, ensure that the packaging material matches the colour scheme of your company or simply deliver in an extra sturdy box, a custom packaging design is a sure-fire way to leave a lasting impact.

Protection

That being said, presentation is not the only reason why high quality product packaging is important for online businesses. When shipping goods domestically or internationally, they can experience damage and distress. Choosing the proper packaging for your product is an important way to protect your items during transit.

If you sell breakables such as liquor or perfume or perishables like food items, this is even more relevant. A durable, rigid packaging option will likely be best, as it will protect the contents inside even when under pressure. In this case, PVC or aluminium packaging material is optimal. Depending on the nature of the goods, polypropylene or cardboard may also be appropriate.

Personalisation

The final primary reason why online retailers can benefit from customised packaging is because this option allows them freedom of design. When you work with a specialty packaging manufacturer, you have the opportunity to cater your packaging to your business’ specific needs. Many online shops sell goods that way because the products lend themselves better to virtual markets than to physical retail spaces. (This may be because products are too big, too bulky, too niche or too expensive to stock in-store).

For the specialty shop that doesn’t fit neatly into any retail category, specialty packaging is highly appropriate. A personalised packaging experience allows you to create dynamic packaging to suit any product of any shape, size or constitution.

If these reasons were enough to convince you that customised product packaging is right for your online business, Bang Packaging has got what you need. We work with a range of commercial clients to design packaging especially suited for them, and we can help you too.

Contact us today to enquire about how we can best meet your needs!

Can You Recycle It? Determining the Reusability of Common Packaging Materials

At Bang Packaging, we take it upon ourselves to ensure environmental responsibility with every packaging product we manufacture. But that does not mean that other companies do the same. Although you can recycle and/or repurpose every single one of our packaging products, there are some materials you cannot do so with.

In order to limit the amount of waste you are sending to the bin, it pays to do some research before buying a product to see how easily recyclable their packaging is. We’ve compiled a list of the most common packaging products in Australia along with whether or not these materials can be recycled.*

*We are working within the framework of general recycling guidelines within Australia. If you live elsewhere, please consult with your local council.

Paper and Cardboard- Paper products are one of the best packaging materials because they are durable yet easily recyclable. They can be reused for new paper products or compressed into fibreboard.

Soft Plastic and PVC (Vinyl)- Despite commonly held belief, soft plastics like those used for chip or newspaper bags can be recycled in Australia. However, they typically cannot be recycled out of home. Instead, they must be taken to a soft plastic recycling facility (often found at such companies like Amcor Plastics or Cryogrind). These companies grind the soft plastics into harder pallets that are then reused in harder rigid plastic products.

Hard Plastic- Hard plastic packaging (like PVC and polypropylene) can potentially be reused if you don’t have to cut through it to get to the product inside. However, it is also traditionally recyclable and can be used for a variety of products, from garden hoses to outdoor furniture. Polypropylene is highly recyclable and can be reused in high grade polypropylene packaging.

Polystyrene (styrofoam)- This material cannot usually be recycled, and is best to be avoided. If you do happen to collect an excessive amount of it, it might be worth consulting with a specialty company who specifically recycles polystyrene.

Tin- Tin can be recycled, although tins that contained food items should be rinsed out first. Tin packaging is also a great item to repurpose. Tin canisters can be used for pot plants, as pencil or kitchen utensil holders or for storage. Tin boxes with lids make great jewelry storage, secondhand gift boxes or can even be nice as decoration (especially if they have an attractive design).

As you can see, most widely used packaging materials can be recycled in one way or another, but some are obviously easier to manage than others.

If you never want to worry about the recyclability of your own product packaging, then rely upon our products for an earth-conscious choice. And if you are a consumer looking to reduce your impact on the earth, consider the list above and make your purchasing decision accordingly.

Five Of The Worst Retail Packaging Mistakes You Could Make

Product packaging can be a battlefield for any commercial enterprise. Any wrong step and you can completely blow your product out the window. You have to watch your step the whole way, as any mistake will impact how your product relates to your customers. It is critical that you seek to flesh out any issues or mistakes that could arise from this process.To help you avoid any of these problems, we have listed five of the worst product packaging mistakes you can make. Read More…

How Colours Impact Your Packaging

How big of a factor does colour influence your packaging? The answer: massively.

From the eyes of a consumer, the colour or your packaging can greatly, or gravely, impact the decision to purchase your product over your competitors. This is why you have to take great care and conduct thorough research into deciding which colour best reflects your company and your product.

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How To Make Your Wine Boxes More Engaging To Your Customers

We all know one thing: the wine industry is a brutal battlefield. Every year, new wines are hitting the shelves, and it’s becoming harder to stand out from the pack. This makes the packaging of your wine boxes more important than ever. You have to be unique from your competition, but at the same time, represent your business in the most honest way possible. A tricky task to handle, but not impossible. We have four pointers that can make your wine box more engaging to your customers.

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How To Create An Amazing Unboxing Experience for Your Product

When was the last time you thought about your product packaging and the unboxing experience that comes with it? Probably never is the answer. Well, you aren’t the only business to do so. But these days, merely packaging your product isn’t enough. The way marketing has changed, how consumer habits have shifted means more is needed to keep customers attached to your brand. You need to deliver a complete brand encounter that extends beyond the product itself and creates a whole new experience.

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The Key Factors When It Comes To Marketing Your Packaging Design

Packaging for your product isn’t as simple as whacking your cover on. Packaging has plenty to do with marketing and it essential that you combine the two elements so you can sell your product. That is why you have to consider several factors when it comes to the marketing side of your design. We break down those factors so you know what to manage during this creative process.

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