If your business does not have a shop front, you may not consider the impact of packaging design. Shelf recognition is not your top priority. You are probably more focused on selling a quality product than putting it in a flashy box that consumers will be drawn to.
But just because your items are not being sold in a physical store does not mean that your packaging considerations should fly out the window. If anything, product packaging is even more important for online retailers than for physical shops because retail packaging is the very first way you make an impression on new customers.
What’s even better than receiving a package in the mail? Discovering once you open that package that it’s filled with a beautifully branded product. When you prioritise premium packaging, you create a luxurious experience for your customers (and that is how they will remember your brand). An example of a luxury feeling can be seen in wine stores through high end wooden wine boxes or even necessities like the I-phone box that has a silk feel to it, connecting the user with the sleek phone.
Whether you deck out your product with your custom-designed logo, ensure that the packaging material matches the colour scheme of your company or simply deliver in an extra sturdy box, a custom packaging design is a sure-fire way to leave a lasting impact.
That being said, presentation is not the only reason why high quality product packaging is important for online businesses. When shipping goods domestically or internationally, they can experience damage and distress. Choosing the proper packaging for your product is an important way to protect your items during transit.
If you sell breakables such as liquor or perfume or perishables like food items, this is even more relevant. A durable, rigid packaging option will likely be best, as it will protect the contents inside even when under pressure. In this case, PVC or aluminium packaging material is optimal. Depending on the nature of the goods, polypropylene or cardboard may also be appropriate.
The final primary reason why online retailers can benefit from customised packaging is because this option allows them freedom of design. When you work with a specialty packaging manufacturer, you have the opportunity to cater your packaging to your business’ specific needs. Many online shops sell goods that way because the products lend themselves better to virtual markets than to physical retail spaces. (This may be because products are too big, too bulky, too niche or too expensive to stock in-store).
For the specialty shop that doesn’t fit neatly into any retail category, specialty packaging is highly appropriate. A personalised packaging experience allows you to create dynamic packaging to suit any product of any shape, size or constitution.
If these reasons were enough to convince you that customised product packaging is right for your online business, Bang Packaging has got what you need. We work with a range of commercial clients to design packaging especially suited for them, and we can help you too.
Contact us today to enquire about how we can best meet your needs!