Product packaging can be a battlefield for any commercial enterprise. Any wrong step and you can completely blow your product out the window. You have to watch your step the whole way, as any mistake will impact how your product relates to your customers. It is critical that you seek to flesh out any issues or mistakes that could arise from this process.To help you avoid any of these problems, we have listed five of the worst product packaging mistakes you can make. Read More…
How big of a factor does colour influence your packaging? The answer: massively.
From the eyes of a consumer, the colour or your packaging can greatly, or gravely, impact the decision to purchase your product over your competitors. This is why you have to take great care and conduct thorough research into deciding which colour best reflects your company and your product.
We all know one thing: the wine industry is a brutal battlefield. Every year, new wines are hitting the shelves, and it’s becoming harder to stand out from the pack. This makes the packaging of your wine boxes more important than ever. You have to be unique from your competition, but at the same time, represent your business in the most honest way possible. A tricky task to handle, but not impossible. We have four pointers that can make your wine box more engaging to your customers.
When was the last time you thought about your product packaging and the unboxing experience that comes with it? Probably never is the answer. Well, you aren’t the only business to do so. But these days, merely packaging your product isn’t enough. The way marketing has changed, how consumer habits have shifted means more is needed to keep customers attached to your brand. You need to deliver a complete brand encounter that extends beyond the product itself and creates a whole new experience.
Packaging for your product isn’t as simple as whacking your cover on. Packaging has plenty to do with marketing and it essential that you combine the two elements so you can sell your product. That is why you have to consider several factors when it comes to the marketing side of your design. We break down those factors so you know what to manage during this creative process.
Designing the packaging for your product isn’t about whacking on a label with fancy colours. It is a carefully thoughtful process where you have to consider several elements. But where to begin? As experts in manufacturing packaging for all sorts, we have provided you with a detailed account of what you should look for in your packaging design: