Why Exciting Packaging is Important, Even for the Least Glamorous of Companies

If you’re launching a new product, chances are you’ve thought of ways to make it stand out to your consumers.  An overwhelming number of new products fail year after year – people simply don’t want to take time to decide which is best.  The fast track to success is your product packaging.  Don’t spend another moment with dull and boring packaging!

In today’s world, a product’s packaging is as important as the product itself.  Some of the best products in the world are first recognised by the packaging.  When you think of companies like Apple, you might think first of their sleek, easily recognizable packaging.

Companies are often successful because of their package design.  We can help your brand be known not only for the quality of the product, but the quality of the packaging.  Here are a few reasons why exciting packaging is important no matter what your company is.

Packaging is Powerful

Packaging is the first thing that your customers interact with when they see your product – having eye-catching packaging is the difference between booming sales and a failing product.  It tells a story about your company and brand.  You don’t want to tell the wrong story.

There have been direct correlations between successful packaging and increased sales.  Consumers respond to well-designed packaging, so investing in packaging is an excellent business decision.  Your packaging is your chance to tell customers why you and your brand are different from the competition.

Our packaging solutions are powerful – we can also make your brand image powerful through our packaging designs!  Don’t let your brand go unnoticed due to poor packaging.  Let us take your company to the next level.

You Make More Money

Companies that have struggled with sales use a proven tactic to make up for the sales slump – they change their packaging.  Rather than spending countless hours and money revamping the product, boosting sales may be as simple as a packaging change.

Packaging that isn’t appealing has just as big of an impact on sales – recently, Australia passed legislation removing branding from cigarette packaging.  With bland packaging and health warnings directly on the box, Australia saw the largest smoking decline in over two decades.  That shows exactly how impactful packaging can be, both good packaging and poor packaging.

Communicate Your Message

No matter what industry you’re in, you have the opportunity to use your packaging to communicate your message to your customers.  From the technology industry to commercial and residential cleaning, your packaging promotes your message to potential consumers.

Many companies don’t take advantage of packaging opportunities – they use simple, bland packaging that isn’t appealing and isn’t specific to their brand.  If you’re in an industry that isn’t so glamorous, packaging may be a great way to get an edge up on the competition.  What better way to drive sales than sprucing up your packaging?

If you’ve never experimented with your product packaging as a way to increase sales and recognition, now may be the time!

Let Us Help

For over 30 years, we’ve been providing high-quality packaging solutions for countless businesses.  We understand what makes a great package and how to make our packaging options work for you.  From small individual packages to large custom orders, our team of experts can provide you with exactly what you need to make your product successful.

We also understand that every business has a budget – our goal is to provide the highest-quality packaging at competitive prices.  If you’re interested in revamping your product packaging and increasing your sales, contact us today for a free quote!

Packaging on a Budget – What You Need to Know

If you sell any kind of products to customers, then you realise that packaging is as important as the product itself.

Creating an enticing and visually attractive package can help persuade customers to buy your product – many consumers base their buying decisions on it being a ‘Gifting Experience’.  Effective packaging can turn one-time customers into repeat customers. Your products’ first impression’ is its packaging, so getting it right is important to make that product successful.

But what if you don’t have excess funds to spend on upping your packaging game?  We understand that not every budget has room to spend on elaborate packaging.

Fortunately, there are some tips and tricks that you can keep in mind to keep your costs down while still getting packaging that will attract a wide range of buyers.

Buy Bulk

Buying bulk drives down per-unit costs.  If you know you’re going to keep a consistent product line and brand message for a long time, buying in bulk makes commercial sense.

Rather than buying each package style as you need it, pre-purchasing in bulk can help with cost, allows you to have an on-hand supply of packaging as orders are fulfilled, and cuts down on delays.

Bulk purchasing also gives you room to scale your business quickly – the ability to package and display your products is the first step to having consumers purchase your product, and you can’t scale business quickly without an ample supply of attractive packaging.

Contact us today to see if buying bulk is a good option for your business needs.

Materials

Materials play a major factor in packaging and it’s costs – there are simply some materials that cost more than others, but that shouldn’t discourage you. As there are plenty of ways to make your packaging unique, appealing and cost effective.

From vinyl and polypropylene to specialty covering materials like bonded leathers, we have a wide range of materials to meet your stylistic and budget needs.  Our choice materials can help make your products stand out against the competition.

Let us help with all of your packaging needs.  Our packaging specialists can take your ideas and budget and make your dreams a reality – with the flexibility to utilise inexpensive yet elegant materials, we can keep your project on or under budget while still providing an excellent product and most importantly Consumer experience.

Trust Our Expertise

We are here to help with your every packaging need – our team of experts can have a one on one conversation with you about your goals, ideas, and budget, and make sure you’re involved in every step of the process.  We will create a clear plan and walk you through every step of the production process so you know you’re getting exactly what you want.

Packaging is becoming increasingly important in today’s marketplace, not only to attract buyers, but to create repeat customers.  Regardless of your budget and style, our team of experts can create a custom packaging plan that will exceed expectations.

Contact us today to see how we can meet your packaging needs!

Why Custom Packaging is Important for Online Businesses

If your business does not have a shop front, you may not consider the impact of packaging design. Shelf recognition is not your top priority. You are probably more focused on selling a quality product than putting it in a flashy box that consumers will be drawn to.

But just because your items are not being sold in a physical store does not mean that your packaging considerations should fly out the window. If anything, product packaging is even more important for online retailers than for physical shops because retail packaging is the very first way you make an impression on new customers.

Presentation

What’s even better than receiving a package in the mail? Discovering once you open that package that it’s filled with a beautifully branded product. When you prioritise premium packaging, you create a luxurious experience for your customers (and that is how they will remember your brand). An example of a luxury feeling can be seen in wine stores through high end wooden wine boxes or even necessities like the I-phone box that has a silk feel to it, connecting the user with the sleek phone.

Whether you deck out your product with your custom-designed logo, ensure that the packaging material matches the colour scheme of your company or simply deliver in an extra sturdy box, a custom packaging design is a sure-fire way to leave a lasting impact.

Protection

That being said, presentation is not the only reason why high quality product packaging is important for online businesses. When shipping goods domestically or internationally, they can experience damage and distress. Choosing the proper packaging for your product is an important way to protect your items during transit.

If you sell breakables such as liquor or perfume or perishables like food items, this is even more relevant. A durable, rigid packaging option will likely be best, as it will protect the contents inside even when under pressure. In this case, PVC or aluminium packaging material is optimal. Depending on the nature of the goods, polypropylene or cardboard may also be appropriate.

Personalisation

The final primary reason why online retailers can benefit from customised packaging is because this option allows them freedom of design. When you work with a specialty packaging manufacturer, you have the opportunity to cater your packaging to your business’ specific needs. Many online shops sell goods that way because the products lend themselves better to virtual markets than to physical retail spaces. (This may be because products are too big, too bulky, too niche or too expensive to stock in-store).

For the specialty shop that doesn’t fit neatly into any retail category, specialty packaging is highly appropriate. A personalised packaging experience allows you to create dynamic packaging to suit any product of any shape, size or constitution.

If these reasons were enough to convince you that customised product packaging is right for your online business, Bang Packaging has got what you need. We work with a range of commercial clients to design packaging especially suited for them, and we can help you too.

Contact us today to enquire about how we can best meet your needs!

Can You Recycle It? Determining the Reusability of Common Packaging Materials

At Bang Packaging, we take it upon ourselves to ensure environmental responsibility with every packaging product we manufacture. But that does not mean that other companies do the same. Although you can recycle and/or repurpose every single one of our packaging products, there are some materials you cannot do so with.

In order to limit the amount of waste you are sending to the bin, it pays to do some research before buying a product to see how easily recyclable their packaging is. We’ve compiled a list of the most common packaging products in Australia along with whether or not these materials can be recycled.*

*We are working within the framework of general recycling guidelines within Australia. If you live elsewhere, please consult with your local council.

Paper and Cardboard- Paper products are one of the best packaging materials because they are durable yet easily recyclable. They can be reused for new paper products or compressed into fibreboard.

Soft Plastic and PVC (Vinyl)- Despite commonly held belief, soft plastics like those used for chip or newspaper bags can be recycled in Australia. However, they typically cannot be recycled out of home. Instead, they must be taken to a soft plastic recycling facility (often found at such companies like Amcor Plastics or Cryogrind). These companies grind the soft plastics into harder pallets that are then reused in harder rigid plastic products.

Hard Plastic- Hard plastic packaging (like PVC and polypropylene) can potentially be reused if you don’t have to cut through it to get to the product inside. However, it is also traditionally recyclable and can be used for a variety of products, from garden hoses to outdoor furniture. Polypropylene is highly recyclable and can be reused in high grade polypropylene packaging.

Polystyrene (styrofoam)- This material cannot usually be recycled, and is best to be avoided. If you do happen to collect an excessive amount of it, it might be worth consulting with a specialty company who specifically recycles polystyrene.

Tin- Tin can be recycled, although tins that contained food items should be rinsed out first. Tin packaging is also a great item to repurpose. Tin canisters can be used for pot plants, as pencil or kitchen utensil holders or for storage. Tin boxes with lids make great jewelry storage, secondhand gift boxes or can even be nice as decoration (especially if they have an attractive design).

As you can see, most widely used packaging materials can be recycled in one way or another, but some are obviously easier to manage than others.

If you never want to worry about the recyclability of your own product packaging, then rely upon our products for an earth-conscious choice. And if you are a consumer looking to reduce your impact on the earth, consider the list above and make your purchasing decision accordingly.

Five Of The Worst Retail Packaging Mistakes You Could Make

Product packaging can be a battlefield for any commercial enterprise. Any wrong step and you can completely blow your product out the window. You have to watch your step the whole way, as any mistake will impact how your product relates to your customers. It is critical that you seek to flesh out any issues or mistakes that could arise from this process.To help you avoid any of these problems, we have listed five of the worst product packaging mistakes you can make. Read More…

How Colours Impact Your Packaging

How big of a factor does colour influence your packaging? The answer: massively.

From the eyes of a consumer, the colour or your packaging can greatly, or gravely, impact the decision to purchase your product over your competitors. This is why you have to take great care and conduct thorough research into deciding which colour best reflects your company and your product.

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How To Make Your Wine Boxes More Engaging To Your Customers

We all know one thing: the wine industry is a brutal battlefield. Every year, new wines are hitting the shelves, and it’s becoming harder to stand out from the pack. This makes the packaging of your wine boxes more important than ever. You have to be unique from your competition, but at the same time, represent your business in the most honest way possible. A tricky task to handle, but not impossible. We have four pointers that can make your wine box more engaging to your customers.

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How To Create An Amazing Unboxing Experience for Your Product

When was the last time you thought about your product packaging and the unboxing experience that comes with it? Probably never is the answer. Well, you aren’t the only business to do so. But these days, merely packaging your product isn’t enough. The way marketing has changed, how consumer habits have shifted means more is needed to keep customers attached to your brand. You need to deliver a complete brand encounter that extends beyond the product itself and creates a whole new experience.

Read More…