5 Ways to Maximise the Effectiveness of Your Packaging

In today’s market, packaging is much more than just functional. Packaging is being strategically used to increase sales and boost brand awareness. If you’re only focused on creating packaging that is functional, you’re missing out on a big opportunity for your business. Here are five ways to maximise the effectiveness of your packaging and why it’s so important to do so.

Personalise It

Your customers care about the packaging of your products almost as much as the product itself.  Whether it’s the product packaging or shipping boxes, you need to come up with a unique design that is personal to your brand and image.

A great way to test if your packaging successful, think of your box as a separate product entirely – would you buy that box?  If so, you’re probably on the right track. Separating the product from the packaging can help you focus on effective packaging design.

An Unboxing Surprise

One of the best ways to up your packaging game is to add a surprise for your customers to find when they open the box.  If you’re shipping goods out directly to customers, it’s quite simple to put a handwritten note or small trinket in the box for them to find.

Your customers will definitely notice your extra effort when they pull a fun extra surprise out of the box.  Something small and personal can make all the difference when your customers think about their next purchase – by putting in some extra effort with fun surprises, you’ll notice more repeat customers.

Think of Your Brand

When you’re designing your custom packaging, whether it’s for product packaging or shipping materials, think about your overall brand and how you want your brand to be seen.  Your packaging is a powerful marketing tool not only to boost your brand image, but also to get it in front of as many potential customers as possible.

Material Choice is Important

An important factor that will certainly impact the outcome of your packaging is your material choice.  Customers will easily be able to tell if you choose a low-quality material, and it will make them think negatively about your brand.  While higher-quality materials can certainly cost more, they’re worth the additional investment.

Using better-quality cardboards and materials that add texture to your packaging is an excellent way to make your packaging stand out against your competition.  Whether your products are sitting on the shelves or you ship them directly to your customers, material choice can make all the difference with your customers.

Package With Care

Our last tip for maximising your packaging is to package your products with care.  The arrangement of your products in shipping boxes matters to your customers, and they’ll notice if the box is packed poorly.  Keeping your products arranged neatly in your shipping box is a simple way to show your customers that you care about their entire experience, from start to finish.

Not only will proper packaging keep your products looking neat, it will also keep them safe in transit.  By taking the time to secure your products in their shipping boxes, you’re ensuring that your products aren’t going to be broken during transit.  Nobody likes opening a package to find broken products, and your customers will appreciate that you took the time to secure their purchase.

As you can see, there are plenty of ways to maximise the effectiveness of your packaging.  From material choice to branding, packaging is an important part of your product. For more information on how you can use packaging as an effective marketing tool, contact the manufacturing team at Bang Packaging today.

5 Reasons to Manufacture Packaging in Australia

Local contact with expert advice.

The advantage of partnering with a professional manufacturer like Bang Packaging is that you have a dedicated account manager who can address your requirements or any questions in real time. Plus, the added advantage of visiting the factory and showroom.

Flexibility.

Dealing with a local manufacturer allows clients to discuss in detail what they require. Viewing & feeling samples of products, designs and materials make for a clearer understanding of what can be achieved.

 Time Saving.

Local production results in quicker production turnaround times meaning tight deadlines can be achieved, coupled with local or interstate transport the overall time and cost saving can become significant.

 Quality Control.

Pre-production samples give the client a clear understanding of what the finished product will function like, ‘Tweaks’ can be quickly addressed prior to mass production. Our expert manufacturing team has over 30 years’ experience and quality check at every stage of production to ensure you are getting what you paid for. As a local manufacturer, Bang Packaging gives every client a guarantee of quality.

Security.

Peace of mind knowing that your products will be of the highest standards, produced on time, while protecting your intellectual property is invaluable, so partnering with a professional local manufacturer like Bang Packaging makes good business sense.

Call us to discuss your next project or book time to view our comprehensive range of products in our showroom.

The Value of Bespoke Packaging for Your Brand

In today’s instant-gratification world, you only have seconds to grab your customers attention and make them want to buy your product. How can you do that? With unique and functional packaging that stands out from your competitors and promotes your brand. Through high-end bespoke packaging, you can display and promote your brand to the fullest. Whether it’s in stores or online, customers react to packaging, so coming up with a successful packaging campaign is crucial for the success of your inventory. Here’s why we know bespoke packaging is great for your brand.

Promote Your Brand Image

When you’re designing packaging for your items, you need to consider your target market as well as the brand image you want to promote. It’s important to have professionally designed, functional packaging that aligns with your brand image and vision. Invest in higher-quality materials to use your packaging as an effective marketing tool.

Striking the balance between functionality and style can be tough – some packages are all function and no style, while some focus too much on style and not enough on functionality. The first thing the customer sees in the store is the packaging, so understanding your target marketing and customising the packaging to attract that market is going to do wonders not only for your sales, but for your brand image. Packaging can very easily turn a one-time shopper into a repeat customer.

Convert More Sales

As we mentioned before, today’s customer is an impulse-buyer – what gets you the sale over your competitor is often the packaging. It’s the first thing the customer sees and interacts with when they approach your product at the store. By investing in quality materials that are both durable and stylish, you’re going to notice an increase in your sales.

Customers are going to pick up your products to inspect the package. It needs to be functional while appealing to your target audience. Many companies go so far as a specific texture for their packaging, which your customers will definitely notice. A lot of the buying decision is rested on the packaging. Packaging can create an emotional connection to the product, which increases the likelihood of a consumer purchasing that product.

When you think about some of the most successful companies in the world, you may first think of their packaging. Whether it’s strong brand recognition through logos on packages like Amazon, or texture and colour palettes like Apple’s phone packaging, having the right package for your product can make all the difference for the success of your company.

Customers Notice

When you improve your packaging, your customers are going to notice, which means more loyal customers and improved revenues. By investing in quality packaging, you’re letting your customers know that you’re thinking about them. Whether it’s improved functionality or a better colour scheme, even the slightest changes can go a long way. It shows your customers that you’re serious about your business and that you’re noticing what your customers are interested in.

Choosing the Right Packaging Company

Choosing the right packaging company is one of the most important decisions to make in your packaging journey. At Bang Packaging, we have over three decades of packaging experience – we understand the latest trends in packaging and just how to improve your place in today’s competitive market. Packaging is an incredibly important marketing tool that many companies simply overlook. With Bang Packaging, you’re taking advantage of one of the best marketing tools available.

We’d love to help you realise improved brand recognition and better revenues, and we know the best way to do that is through bespoke packaging. Check out our blog for more packaging tips and tricks.

Presentation Packaging – Custom Gift Boxes for All Occasions

No matter what the occasion, special gifts require special packaging.  While many people turn to basic wrapping paper, why not consider stepping up your packaging with custom gift boxes? Wrapping paper and other traditional packaging like gift bags can be wasteful and boring – not to mention it can be difficult to expertly wrap a gift!  A custom gift box is a great way to go that extra step for someone special in your life and even helps reduce wasted materials, which is a win-win for everyone.

Presentation is Key

When giving a gift, a lot of people don’t think about the presentation of the gift – if not presented well, even the most meaningful gift can come across as less special than it really is.  By taking the time to create a unique and meaningful presentation, like through a custom gift box, you’re really showing how much you care. The gift is often so much more than the gift itself.

Hastily wrapping a present or throwing it in a gift bag gives the impression that the gift was a last-minute afterthought.  Is that how you want your gift to be perceived? A simple yet meaningful way to add something special to the gift you’re giving is through a custom gift box.  It’s showing that you’ve taken time and careful consideration into the gift, which is meaningful for everyone.

Promote Your Brand

From a business perspective, a custom gift box is a fantastic way to easily and effectively promote your brand.  Whether it’s a gift box for customers, investors, or employees, there’s a great opportunity to promote your brand image by opting for a custom gift box. Packaging is an underutilized marketing tool, and implementing your brand and image into gift boxes adds another layer of effective marketing to your playbook.

If your gift boxes are for external customers or investors, you’re taking the time to show them how much you care about them and their business.  After all, without customers, there would be no business – it’s important to regularly let your customers know how much you care about them, and the subtle gestures like custom gift boxes will go a long way.

Any Occasion

The great part about a Bang Packaging custom gift box is that we can create beautiful custom gift boxes for all occasions.  Whether it’s a birthday, wedding, family gathering, or corporate event, we have just what you need to make your gifts stand out.  Getting in the habit of creating custom gift boxes for all the special moments in your life is a great way to improve the gifts that you’re giving.  No matter what the occasion, people are going to notice the extra effort when you choose a custom gift box.

Any Style

Custom gift boxes give you the freedom to make it your own – from small to large gifts, custom gift boxes allow you to create something special.  There are tons of styles, colours, and finishes to choose from, so you can be sure that you’ll find exactly what you need. What better way to turn your next event into an extraordinary one. 

The team at Bang Packaging would love to help with your next custom gift box project.  From the initial design concept to the package delivery and beyond, Bang Packaging is your partner for any of your custom gift box needs.  We understand the importance of a custom gift box, and we want to help make your next event a special one.

Check out our styles and finishes online to get started on your next custom gift box today

How to Use Packaging to Drive New Business & Repeat Customers

What’s the first thing that customers see when they approach your product in a store?  The packaging.

Packaging is a vastly underutilised marketing tool, and we can show you how your packaging can drive new business and repeat customers.  If you’re not using effective packaging, either in stores or when you’re shipping products to your customers, you’re missing out on the potential for massive customer growth.

If you’re interested in gaining new customers and creating repeat ones, read on to see how packaging can help you do just that.

Packaging Makes Your Brand Visible

Packaging is a really great marketing tool that many companies don’t capitalise on – when that happens, they’re throwing money away on packaging that is only functional.  It’s important to think of packaging as multi-functional.  Yes, it needs to protect your products, but it also needs to be eye-catching and effective as a marketing tool.

If you’re in the business of shipping out products, you may want to consider revamping your shipping boxes.  There are tons of opportunities for your box to be seen by potentially new customers.  Your box can be sitting outside of someone’s door, in their house, at their office, or even featured on social media.

That’s a great way to create something fun and unique that can draw in new customers that simply see your shipping box.  A simple and effective package design change can capitalise on those opportunities and draw in new customers for your business.

Great Packaging Creates Customer Loyalty

Let’s face it, there are plenty of consumers out there that make their purchase decision in the first few seconds of seeing the packaging – that’s why it’s so important to create an effective packaging campaign.  Not only does it generate new customers, it keeps your customers with you.  With eye-catching packaging, you’ll draw in customers that purchase your product and realise how great the product is.  That will keep them coming back for more and more.

When you think about companies with the most effective packaging, they’re probably some of the most successful companies out there.  Companies like Apple and Amazon are known for their packaging, and a lot of their customer loyalty can be attributed to their effective packaging designs.

Apple is known for their sleek, minimalist package design that touts their product as superior.  Amazon’s simple logo and international recognition makes their packaging successful – with countless Amazon shipments every year, their shipping packaging is seen by millions of people around the world every day.

Ways to Get Unique Packaging

The great news is that there are plenty of ways to get effective packaging for your business that don’t have to cost a fortune.  The best way to get unique packaging for your products is to order custom packaging – that’s where we come in!  At Bang Packaging, we specialise in transforming packaging for businesses to drive growth, revenue, and customer loyalty.  We also understand that every business has a budget, which is why we have a wide range of budget-friendly packaging options that will fit your exact needs.

Another great way to help your packaging stand out is with custom stickers or stamps.  These are very inexpensive options that allow you to create brand recognition on your packaging.  No matter what you need new packaging for, we can help find the best packaging solution to gain new customers and turn them into repeat customers.

We would love to help you on your next package redesign – from simple design changes to completely new packaging campaigns, the experts at Bang Packaging are here for you.

If you’re interested in growing your customer base and retaining loyal customers, contact one of our packaging experts today.

3 Consumer Packaging Preferences You Can’t Overlook

When you’re considering a package redesign for your company, it’s important to consider internal factors and drivers for your packaging campaign. Things like budget and logistics are things you must take into consideration, otherwise your packaging change may end up losing you money and productivity. Just as important as your internal business needs are your external consumer needs.

Packaging trends are continually changing – keeping up with those trends are important for the success of your business.

Here are 3 consumer packaging preferences that you can’t overlook if you want your packaging to make an impact on your customers.

Packaging That Fits Your Customer Base

Packaging is more than just colour and design – it’s getting an in-depth look at who your customers are and tailoring your packaging to fit that customer base. It’s a good idea to do marketing research about what your consumer base wants and needs. That way you can specifically tailor your packaging to appeal to that customer group. For example, if a majority of your population are in the millennial age group, you don’t want to create packaging that is dated or that appeals to a primarily older crowd.

Check out what your competitors are doing with their product packaging. While you don’t want to simply copy what your successful competitors are doing, you can take tips and tricks from them and avoid mimicking packaging of your less successful competitors. Packaging can be used as an effective marketing and sales tool, so take the time to figure out just what your customers are looking for when it comes to packaging – that time and effort is sure to pay off in the end.

Environmentally Friendly Packaging

Being environmentally friendly is becoming more than a trend – for some consumers, it’s a necessity. There are plenty of customers out there that will make their final purchase decision based on whether or not the packaging is environmentally friendly. Using environmentally friendly packaging is more than just a smart business decision, it’s the right thing to do.

When your customers’ interests and wants are changing, it’s important to adapt and change accordingly. There’s a heavy focus on being environmentally friendly, and fortunately we have some cost-effective materials that are also environmentally friendly. Bang Packaging believes in being responsible and taking care of the environment, so we would love to help transition to an environmentally friendly packaging option.

Convenience

Our final consumer packaging preference that you can’t overlook is packaging convenience – simply put, packaging has to be simple yet effective. It should provide the right amount of protection to the product without being overly difficult to open or re-seal. It has to be as functional and practical as it is fun to look at. Striking that nice balance is often easier said than done, especially if your consumer base has a wide range of customer types. What may be convenient for one customer may not be for another.

Packaging Is Important

As you can see, there are quite a few things to take into consideration when designing packaging for your products, and these are just the top 3 consumer preferences! It all comes down to listening to what your customers want and need. In the end, it’s your customers that are going to keep your business successful.

At Bang Packaging, we understand what makes packaging successful, and the steps that are necessary to effectively change and update existing packaging. Whether you’re looking for a minor change or a complete overhaul, our team of packaging experts are here for you.

Contact us today to find out more about what we can do for you and your business.

5 Reasons Professional Packaging Can Increase Your Sales

Having the right product packaging can translate to increased sales and brand recognition – some of the most successful companies in the world have gotten to where they are because of their unique and universally recognised packaging.

Here are 5 reasons how professional packaging can increase your sales.

Packaging Promotes Your Brand

Packaging is the first thing that your customers interact with when they’re introduced to your product – it’s important to put your best image forward.  Creating packaging designs that are attractive and align with your brand is important not only to convert sales, but to increase brand recognition.

Effective packaging is a great marketing tool.  By having your packaging available for a wide range of people to see, you’re able to effectively promote your brand and product, increasing your sales and profits.

Packaging is Informational

Just as packaging should be sleek and attractive, it also should be informative.  Customers want to know information about the product that they’re buying.  Draw them in with a unique package design and provide relevant information on the packaging itself.

If it’s a customer that’s new to your brand, you have the chance to let them know about your business and the products you sell.  By creating short, informative copy and putting it on your package, you’re letting your customers know everything they need to know about your product.

Packaging is Recognisable

Some of the most recognisable brands in the world are also recognised by their unique packaging.  For example, any iPhone user knows the iPhone packaging is sleek, simple, and minimalistic.  That package design aligns with the Apple brand and is attractive to Apple customers.

By learning from some of the top companies in the world, you can begin to create packaging that will make your brand and products instantly recognisable.

Packaging Protects Your Product

Not only is packaging a great way to market your product and brand, but you can protect your products with effective and practical packaging.  Secure packaging is important to your customers as well – if they’re buying a high-ticket item that has flimsy packaging, they may pass over that product for packaging that is more durable and stable.  Protect your inventory and increase your sales by choosing packaging that will last.

Investing in sturdy packaging is well worth it – it tells your customers that you care about their experience and the product that you’re selling.  By giving your customers the confidence that you’re focused on their satisfaction, you’re going to see an increase in your sales.

Packaging Can Relate to Your Customer

A great way to connect to your customer base is through your packaging design.  Many companies solicit feedback on their packaging design and implement feedback into packaging redesigns.  That is not only a great way to connect with your customer, but the let them in on your creative decision making.  If customers are able to help select what the packaging looks like, they will be more likely to purchase that product.

What better way to increase sales than to let your customers help with the creative decision-making process!

The Packaging Experts

The Bang family has been creating effective and creative packaging solutions for over 30 years, and we are here for you and your products.  From custom-made stationery to retail packaging and everything in between, our experts can help create packaging to increase your sales and customer loyalty.

We know what it takes to create successful packaging, and our experts can provide that for you.  For more information on what we can do for you and your packaging needs, contact us today!

Why Exciting Packaging is Important, Even for the Least Glamorous of Companies

If you’re launching a new product, chances are you’ve thought of ways to make it stand out to your consumers.  An overwhelming number of new products fail year after year – people simply don’t want to take time to decide which is best.  The fast track to success is your product packaging.  Don’t spend another moment with dull and boring packaging!

In today’s world, a product’s packaging is as important as the product itself.  Some of the best products in the world are first recognised by the packaging.  When you think of companies like Apple, you might think first of their sleek, easily recognizable packaging.

Companies are often successful because of their package design.  We can help your brand be known not only for the quality of the product, but the quality of the packaging.  Here are a few reasons why exciting packaging is important no matter what your company is.

Packaging is Powerful

Packaging is the first thing that your customers interact with when they see your product – having eye-catching packaging is the difference between booming sales and a failing product.  It tells a story about your company and brand.  You don’t want to tell the wrong story.

There have been direct correlations between successful packaging and increased sales.  Consumers respond to well-designed packaging, so investing in packaging is an excellent business decision.  Your packaging is your chance to tell customers why you and your brand are different from the competition.

Our packaging solutions are powerful – we can also make your brand image powerful through our packaging designs!  Don’t let your brand go unnoticed due to poor packaging.  Let us take your company to the next level.

You Make More Money

Companies that have struggled with sales use a proven tactic to make up for the sales slump – they change their packaging.  Rather than spending countless hours and money revamping the product, boosting sales may be as simple as a packaging change.

Packaging that isn’t appealing has just as big of an impact on sales – recently, Australia passed legislation removing branding from cigarette packaging.  With bland packaging and health warnings directly on the box, Australia saw the largest smoking decline in over two decades.  That shows exactly how impactful packaging can be, both good packaging and poor packaging.

Communicate Your Message

No matter what industry you’re in, you have the opportunity to use your packaging to communicate your message to your customers.  From the technology industry to commercial and residential cleaning, your packaging promotes your message to potential consumers.

Many companies don’t take advantage of packaging opportunities – they use simple, bland packaging that isn’t appealing and isn’t specific to their brand.  If you’re in an industry that isn’t so glamorous, packaging may be a great way to get an edge up on the competition.  What better way to drive sales than sprucing up your packaging?

If you’ve never experimented with your product packaging as a way to increase sales and recognition, now may be the time!

Let Us Help

For over 30 years, we’ve been providing high-quality packaging solutions for countless businesses.  We understand what makes a great package and how to make our packaging options work for you.  From small individual packages to large custom orders, our team of experts can provide you with exactly what you need to make your product successful.

We also understand that every business has a budget – our goal is to provide the highest-quality packaging at competitive prices.  If you’re interested in revamping your product packaging and increasing your sales, contact us today for a free quote!

Packaging on a Budget – What You Need to Know

If you sell any kind of products to customers, then you realise that packaging is as important as the product itself.

Creating an enticing and visually attractive package can help persuade customers to buy your product – many consumers base their buying decisions on it being a ‘Gifting Experience’.  Effective packaging can turn one-time customers into repeat customers. Your products’ first impression’ is its packaging, so getting it right is important to make that product successful.

But what if you don’t have excess funds to spend on upping your packaging game?  We understand that not every budget has room to spend on elaborate packaging.

Fortunately, there are some tips and tricks that you can keep in mind to keep your costs down while still getting packaging that will attract a wide range of buyers.

Buy Bulk

Buying bulk drives down per-unit costs.  If you know you’re going to keep a consistent product line and brand message for a long time, buying in bulk makes commercial sense.

Rather than buying each package style as you need it, pre-purchasing in bulk can help with cost, allows you to have an on-hand supply of packaging as orders are fulfilled, and cuts down on delays.

Bulk purchasing also gives you room to scale your business quickly – the ability to package and display your products is the first step to having consumers purchase your product, and you can’t scale business quickly without an ample supply of attractive packaging.

Contact us today to see if buying bulk is a good option for your business needs.

Materials

Materials play a major factor in packaging and it’s costs – there are simply some materials that cost more than others, but that shouldn’t discourage you. As there are plenty of ways to make your packaging unique, appealing and cost effective.

From vinyl and polypropylene to specialty covering materials like bonded leathers, we have a wide range of materials to meet your stylistic and budget needs.  Our choice materials can help make your products stand out against the competition.

Let us help with all of your packaging needs.  Our packaging specialists can take your ideas and budget and make your dreams a reality – with the flexibility to utilise inexpensive yet elegant materials, we can keep your project on or under budget while still providing an excellent product and most importantly Consumer experience.

Trust Our Expertise

We are here to help with your every packaging need – our team of experts can have a one on one conversation with you about your goals, ideas, and budget, and make sure you’re involved in every step of the process.  We will create a clear plan and walk you through every step of the production process so you know you’re getting exactly what you want.

Packaging is becoming increasingly important in today’s marketplace, not only to attract buyers, but to create repeat customers.  Regardless of your budget and style, our team of experts can create a custom packaging plan that will exceed expectations.

Contact us today to see how we can meet your packaging needs!

Why Custom Packaging is Important for Online Businesses

If your business does not have a shop front, you may not consider the impact of packaging design. Shelf recognition is not your top priority. You are probably more focused on selling a quality product than putting it in a flashy box that consumers will be drawn to.

But just because your items are not being sold in a physical store does not mean that your packaging considerations should fly out the window. If anything, product packaging is even more important for online retailers than for physical shops because retail packaging is the very first way you make an impression on new customers.

Presentation

What’s even better than receiving a package in the mail? Discovering once you open that package that it’s filled with a beautifully branded product. When you prioritise premium packaging, you create a luxurious experience for your customers (and that is how they will remember your brand). An example of a luxury feeling can be seen in wine stores through high end wooden wine boxes or even necessities like the I-phone box that has a silk feel to it, connecting the user with the sleek phone.

Whether you deck out your product with your custom-designed logo, ensure that the packaging material matches the colour scheme of your company or simply deliver in an extra sturdy box, a custom packaging design is a sure-fire way to leave a lasting impact.

Protection

That being said, presentation is not the only reason why high quality product packaging is important for online businesses. When shipping goods domestically or internationally, they can experience damage and distress. Choosing the proper packaging for your product is an important way to protect your items during transit.

If you sell breakables such as liquor or perfume or perishables like food items, this is even more relevant. A durable, rigid packaging option will likely be best, as it will protect the contents inside even when under pressure. In this case, PVC or aluminium packaging material is optimal. Depending on the nature of the goods, polypropylene or cardboard may also be appropriate.

Personalisation

The final primary reason why online retailers can benefit from customised packaging is because this option allows them freedom of design. When you work with a specialty packaging manufacturer, you have the opportunity to cater your packaging to your business’ specific needs. Many online shops sell goods that way because the products lend themselves better to virtual markets than to physical retail spaces. (This may be because products are too big, too bulky, too niche or too expensive to stock in-store).

For the specialty shop that doesn’t fit neatly into any retail category, specialty packaging is highly appropriate. A personalised packaging experience allows you to create dynamic packaging to suit any product of any shape, size or constitution.

If these reasons were enough to convince you that customised product packaging is right for your online business, Bang Packaging has got what you need. We work with a range of commercial clients to design packaging especially suited for them, and we can help you too.

Contact us today to enquire about how we can best meet your needs!